Digital marketing became mainstream over the past decade, and many companies have embraced it. This has created a demand for experienced digital marketers worldwide that job hunters cannot fill because of the current skill gap in the marketplace.
The low supply of digital marketers to fulfill businesses’ needs makes digital marketing an exciting and lucrative career path for many people. To enter this space, you need to be tech-savvy, active on social media and have knowledge of tools for creating marketing campaigns. Then you can find suitable employment opportunities on job search platforms like Lensa.
Starting a Digital Marketing Career
To qualify for a corporate digital marketing role, you need to follow these steps:
1. Learn about SEO, data analytics, and digital marketing channels
Digital marketing is any form of advertising delivered over the internet. These advertisements are communicated through media like blog posts, videos, social media posts, emails, influencer promotion, websites, and search engines. Search engine optimization (SEO) uses relevant keywords in a company’s niche to craft marketing posts, making them visible to anyone searching for those keywords.
Data analytics involves collecting and analyzing marketing data from all the channels used in an advertisement campaign to understand how well it is performing so improvements can be made if necessary.
2. Get Familiar with Various Marketing Tools and Platforms
There are many platforms digital marketers use to run their ad campaigns. They select them based on the number of potential leads their ads can reach. Some popular platforms include but are not limited to Google, TikTok, Instagram, Facebook, Twitter, and YouTube.
To run ads on these platforms effectively, there are tools you must use to measure key metrics that give an insight into ad performance. Digital marketers also have to perform keyword research and SEO audits, schedule social media posts, analyze digital marketing analytics, generate campaign reports and more. Some essential tools marketers use for these are HubSpot, Google Analytics, SurferSEO, Yoast, and Ahrefs.
3. Apply for an Internship
After learning the fundamentals of digital marketing, apply for internship opportunities that will give you valuable digital marketing experience. You can find such opportunities on a job board like Lensa. Learning through an internship will build your skills, give you more confidence, and provide an experience worth adding to your resume.
4. Take Relevant Online Courses
In your spare time, take online digital marketing courses to learn about crafting a digital marketing strategy and other valuable skills to excel in this space. These courses are available on websites like Google Digital Garage, Udemy, and Coursera. Some of the courses issue certificates upon completion. You can add these certificates to your resume to give yourself more credibility.
5. Apply for entry-level jobs.
Your internship experience and certifications will qualify you for a full-time job. You can search for entry-level positions on Lensa and apply for the ones you feel confident about. During your interview, you should speak about the marketing campaigns you worked on during your internship. If you impress, you will be on your way to signing your first digital marketing employment contract.
Digital marketing is vital in today’s business world, and companies seek professionals who can run ads that generate leads and drive conversions. As more companies spring up, there will be a continuous demand for people with the skills and expertise needed to put a business in front of potential customers. A job board like Lensa is the ideal platform for digital marketers to find companies that need their services.