Like in other sectors today, the marketing field experience constant technological developments. The common marketing technologies are voice search, social media platforms, and email marketing tools.
Another technology is artificial intelligence–powered chatbot. It mimics human conversation with customers. However, chatbots can be a target for cyber threats, so ensure chatbot security. This includes partnering with an information technology or IT consultant in New Jersey to enable two-factor authentication (2FA) and end-to-end encryption.
Marketers also use data analytics programs and tools to study consumer behavior, helping them make campaign decisions.
These are some modern marketing technologies (MarTech) that help companies establish relationships with prospects and customers. This is because these technologies widen their reach and allow them to improve brand recall.
Now how can these technologies boost your marketing campaigns? By following these five tech strategies:
1. Deliver Email Campaigns For Web Traffic
If you have a company website, you want your brand to be on top of search engine ranking pages (SERPs) so that online users can see your content first. However, if your site isn’t meeting quality and technical benchmarks set by search engines, you can’t expect it to rank high on search results.
This is why many marketers are using email marketing to drive web traffic. They do this by growing a subscription-based email list that only includes leads who are interested in your products. Then they send emails with links to new product releases to their subscribers. This translates to more sales and conversions while reaching top ranks on SERPs.
Should you decide to run an email marketing campaign, make sure to secure all your email campaigns because there are phishing scams that could compromise your consumers’ data. Set email authentication protocols with the help of managed IT services, like Fusioncomputing.ca. They can help protect sensitive data from cyberattacks by providing endpoint security and real-time threat visibility.
2. Leverage Data Analytics For Market Research
As you already know, market research is essential as it helps you understand your target customers. The problem with the traditional way of in-person data collection is that it’s time-consuming and requires too much effort. Most importantly, it involves costly travel expenses.
But with the rise of data analytics tools, market research is now more cost-effective. This is because you can review your web or social media insights in real time, showing you which campaigns are effective. You’ll also gain information about customer behavior and demographics, making it easy to tweak your campaigns. This can result in better conversion funnel analysis and higher conversion sales.
3. Educate Readers Using Long-Form Content
With digitalization, creating and publishing long-form content has never been easier. Long-form content marketing is a way to educate your readers with industry facts, trends, and perspectives on the subject matter. Long-form content refers to in-depth tutorials, case studies, white papers, brochures, and e-books. This form of content allows you to share your expertise and knowledge, helping you become an industry leader.
4. Engage Viewers With Short-Form Videos
Short-form videos are intended for online users scrolling across social media to kill time. This content can be product teasers, ads, user-generated content (UGC), behind-the-scenes (BTS) videos, and influencer campaigns. They are often created and published on social media platforms and video-sharing apps.
When creating short clips, ensure they deliver value to the audience. You can do this by using your market research insights to pinpoint the pain points of your readers. Then use this information to connect with them by tapping into their emotions. Doing so encourages engagement and social media sharing.
5. Improve Customer Support Using Chatbots
A chatbot can improve the overall customer experience while helping you save time and money. You can use chatbots to deliver personalized messages based on customers’ preferences and needs. They can answer frequently asked questions (FAQs) regarding your products and services. This reduces the number of emails and calls from clients with concerns. In addition, this improves the user experience and customer satisfaction.
Other Considerable Tech Strategies For Marketing
Aside from the common MarTech strategies, these are other tech strategies that marketers use:
- Answering client questions using voice search so customers won’t have to type in their questions. This means they don’t have to go through a lengthy process of clicking links and waiting for pages to load.
- Using blockchain for lead generation by identifying which leads are most likely to convert. This saves you time reaching out to online users who aren’t interested in your offers.
- Using virtual reality for better customer engagement to put the fun in advertising. This involves showcasing your latest product offers to drive more social media buzz.
These modern tech strategies are the future of marketing, so investing in them early on gives you a competitive edge.
Summing It Up
Technology has been changing the marketing landscape over the past decade. So, for an entrepreneur, it’s high time to embrace these technologies to improve your marketing campaigns. The most commonly used MarTech include email, social media, long-form content and short-form video creation, and chatbots. Some companies already use voice search, blockchain, and VR for advanced user engagement. These technologies can help your company create a better customer experience.