Categories ArchivesSocial Media

Marketing Automation: 6 Social Media Tools You Should Be Using image

Social Automation tools you should be using

Time is a marketer’s most valuable resource when it comes to growing a social following and getting big results growing accounts. As much as we would like to manually build connections and followers, spending time handling each social account is taking time away from the real conversation. Why You Should Use Social Media Automation Tools in Your Marketing Strategy There is an overwhelming list of marketing automation tools you can use to your advantage, but which one suits your marketing goals the best? You can start by listing out the goals you want to achieve from automating your social media. What are you looking to achieve through social automation, besides the time you can save? Are you trying to build followers? Keep your account ...

Continue Reading

Is 140 Characters Twitter’s Defining Feature? image

Twitter New Character Limit 10000

You’ve probably heard by now that Twitter is likely expanding its character limit to a whopping 10,000 characters. Plenty of Twitter users are voicing their dissatisfaction, while social media predictors are starting to think that this may be a smart move. The biggest concern is that Twitter is going to lose its most distinctive feature, one that’s been with the company since it started in 2006. Are we forgetting the other features that set Twitter apart? Brief History Lesson: Why 140 Characters? Prior to iPhone’s iMessage that allows limitless text messages, cell phone owners of the mid-2000s were stuck to 160 character limits for SMS messages. Social media platforms emerging at that time followed similar limits: Twitter capped Tweets to 140 characters, ...

Continue Reading

Modern Marketing Trends to Watch For in 2016 image

2016 Marketing Trends

As a year in marketing comes to an end, we wanted to take a look forward at the hottest marketing trends. Here are the top modern marketing trends to look out for in 2016: Increase in Social Advertising Marketers spent $10.45 billion on social advertising on social advertising this year, up from $7.32 billion in 2014. In 2016, this figure is expected to increase to $13.43 billion (eMarketer). With an increased focus on monetizing social platforms, it is no surprise that organic reach continues to decline. As the organic reach of social media efforts continues to decline, investing in social advertising will become a necessity in 2016. Ad Blocking With more than 250 million consumers already using ad blockers, 2016 will require marketers to ...

Continue Reading

Facebook Fundraisers: A New Place For Nonprofits to Fundraise image

Facebook Fundraisers How To

With over 1.5 billion active users, Facebook is a great way to reach a global community of supporters for your nonprofit. Facebook Fundraisers Facebook Fundraisers is a new feature for nonprofits to reach supporters and get funding for their cause. Here is just a few of the highlights: Fundraiser will be shared with your Page followers Users can share the fundraiser and invite their friends Provide updates to your supporters during the campaign and let them know when you reach your goal The donation process is incredibly quick and easy (donations take place without ever leaving Facebook) Donors can share with their friends that they've donated (shared posts will have a donate button on them too!) Fundraisers take the functionality of the existing donate button a step further ...

Continue Reading

YouTube Cards to Replace Annotations image

YouTube Cards

Have you ever used YouTube annotations? Annotations enabled publishers to add clickable text overlays to their videos to boost engagement or give more information. For example, asking viewers to like, favorite, or share a video, or link to related videos or content. YouTube Cards Now Available Announced yesterday, YouTube "Cards" will take annotations a step further and eventually replace the product entirely. Similar to annotations, Cards will continue to offer viewers more information, but offer some much needed benefits including working on mobile devices and more flexibility in what you can post. As the name implies, the new interface will feature rectangular-shaped cards that appear to the right of the video (pictured below). Via YouTube Right now, there are six types of cards ...

Continue Reading

Facebook Advertising: Choosing a Campaign Objective image

Facebook Advertising Campaign Objectives

At Modern Marketing Partners, we love Facebook Advertising. Our Facebook Advertising series will cover a range of topics including audiences, strategies, and more. For beginners, be sure to read our Facebook Advertising 101 post first. In this post will we discuss campaign objectives. Do you want to get more people to like your Page? Do you want people to click on a link in your post and visit your website? Facebook offers a variety of campaign objectives to help you achieve those goals. Below we will detail each of the 10 available objectives, provide tips, and specifications to ensure your ad looks good everywhere. Send People to Your Website The main focus of this objective is to drive traffic to your website. These ...

Continue Reading

A Look Back at Facebook Updates in 2014 image

Facebook Changes in 2014

2014 was an innovative and busy time in the social media space. It is no surprise that Facebook had a long list of updates in 2014. As the end of 2014 approaches, we thought we would take a look back at some of the top Facebook stories of 2014. Facebook Introduces Call-To-Action Buttons (December 2014) Page administrators can now add one of seven call-to-action buttons (book now, contact us, use app, play game, shop now, sign up, watch video) that will be visible on their cover photo. Administrators can link the button to any destination on or off Facebook, for example, their website. This feature can help drive more traffic from your Facebook Page to your website, a critical and measurable objective of ...

Continue Reading

2014 Marketing Trends That Didn’t Go So Well image

2014 Marketing Trends That Failed

As the end of 2014 approaches, we thought we would take a look back at marketing trends of the year. 2014 was an innovative year for marketing, however, for every successful marketing trend, there were many other trends that were not so good. Here is a look at some failed strategies and tools that are fading into obscurity. 1. QR Codes In the United States, QR codes are going to be next to meaningless in 2015. According to, in 2013, only 19.1 percent of consumers had ever scanned a QR code and these numbers have not significantly increased in 2014. One of the main reasons that QR codes are an ineffective strategy is because the majority of mobile users don’t have ...

Continue Reading

Facebook Introduces Call-To-Action Buttons For Pages image

Facebook Call to Action Buttons

On the heels of their recent announcement about the new interest targeting and a slew of other new features, Facebook has also announced the introduction of call-to-action buttons for pages. This feature can help drive more traffic from your Facebook Page to your website, a critical and measurable objective of marketers. New Call-To-Action Buttons Page administrators will be able to select from one of seven buttons that will be visible on their cover photo: Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video The Call-To-Action button will appear in a fixed location, on your cover photo next to the Like button as pictured below. Administrators can link the button to any destination on or off Facebook, for example, their website. Dollar Shave Club, who has been testing out the ...

Continue Reading

Facebook Announces Organic Post Targeting By Interest image

Facebook Organic Post Targeting

Facebook has just announced a set of new features to help publishers better connect with their Facebook audience. Rolling out over the next couple of weeks, these new features are exciting for Page owners who may have been discouraged or disappointed by Facebook's other recent announcements regarding their News Feed algorithm that will greatly reduce the organic reach of most if not all posts. Here is an overview of the four new features. After, we will look at the interest targeting (organic post targeting) in depth: Interest Targeting - target posts on your page to a subset of your fans that have particular interests Post End Date - specify a time and date to stop showing your post in News Feeds to prevent people from ...

Continue Reading

Time to Change Your Social Media Strategy image

Facebook and Twitter have long been the go-to social media sites for many brands and businesses. Facebook and Twitter have huge user bases and businesses tend to focus the most on these sites in regards to their social media marketing. That being said, things are always changing in the digital marketing world and social media is no different. Facebook and Twitter Changes Facebook recently announced changes to their News Feed algorithms that will greatly reduce the organic reach of most if not all companies on the site. Organic reach is already very low for most companies and conversions are even lower. Twitter has also hinted at filtering the content that is displayed to users. Reason for Facebook Changes Facebook states that these changes ...

Continue Reading

Social Media Marketing For Beginners image

Social media marketing (SMM) is the use of social media profiles and networks to distribute and share content, information, offers and promotions to market companies, brands, products or services online via the internet for the purpose of building awareness, improving search authority, and driving sales leads or e-commerce. And with over 27% of total U.S. Internet time being spent on social networking sites, not having a presence is truly a missed opportunity for businesses. Are you a business looking to get into social media marketing, but just not sure where to begin? Start here! Our new whitepaper, Social Media Marketing For Beginners, will get you on the road to social media marketing success! Topics areas covered include: What is social media marketing? What ...

Continue Reading

Facebook Advertising 101 image

With over 1.23 billion monthly active users, Facebook is one the ultimate places to engage, influence, and connect with potential customers. In this, properly leveraging Facebook Advertising can help you find, reach, and interact with a precise audience. How can you maximize the efficiency and effect of your advertising budget?  Modern Marketing Partners, a Chicago Business to Business Marketing Agency, has released a new whitepaper featuring the best practices in developing a Facebook Ad that will garner likes and build business. What Are the Benefits of Facebook Advertising? Why should you be advertising on Facebook? The benefits almost speak for themselves. Greater Brand Awareness: Facebook advertisements generate a 31% greater brand awareness than the online advertisement average. Better Ad Recall: Facebook advertisements generate a ...

Continue Reading

8 Steps to Build a B2B Lead Generation Strategy on Social Media image

Lead Generation through Social Media.  As a marketer in the B2B world, you know that social media is the forefront of lead generation; but where do you begin? 2014 has been defined in many ways. From the year of the consumer as defined on Forbes to the year of the socially conscious brand; it is becoming more and more important to tell your brand’s story through social media.  However, without a strategy, how are you going to motivate individuals to follow and interact with your brand? This is why, after a detailed search of insights offered by thought leaders on this topic, we would like to share an 8 step process to generating B2B leads on Social Media.  Special thanks to ...

Continue Reading

Social Media Importance for B2B and IT Brands image

As the content marketing generation proceeds, how will you continue to tell your brand’s story? Social media was once limited to consumer or retail brands. Now, Social Media Marketing (SMM) is becoming increasingly important to business-to-business (B2B) marketing develop leads and create customers.  In a recent Ad Age Article aptly titled “Social Media Increasingly Important for B-to-B Marketers,” the link between B2B Marketing and Social Media was confirmed.  We studied this report and offered our knowledge on how this will affect marketing strategy in 2014 and beyond. Social Media: The Single Most Important Factor in IT Buying Decisions B-to-B marketers have traditionally used a steady diet of white papers and nurturing initiatives to form relationships with prospects. But a new study ...

Continue Reading

MMU on LinkedIn: Newly Improved Group image

One of the most important aspects to any campaign is its ability to remain topical and competitive on social media.  In respect to this, we at Modern Marketing University would like to invite you to connect with us on our newly improved LinkedIn Group.  We post discussion topics and polls about changes in the marketing world, and provide our answers to any questions that you ask. In Addition to this, we also offer our insights on many other Social Media Profiles: Twitter (@ModMktgUniv) Google+ (Modern Marketing Partners) Facebook (Modern Marketing Partners) Feel free to comment and discuss using the tools ...

Continue Reading

Twitter for Business Survey image

Do you manage your company/organizations Twitter account? If so, we need your help! Modern Marketing Partners is now conducting a national survey on the use of Twitter for business. The survey will provide insights into how Twitter is currently being used by businesses all over the world and be the basis of MMP's 2013 Twitter for Business Report. The report will serve as a benchmark for those who already on Twitter, but also for those who are interested in leveraging such a powerful social media tool. Survey participants will have the opportunity to receive the report. To complete the survey, simply CLICK HERE. Thanks for ...

Continue Reading

How Brands Can Use Cause Marketing For Results image

Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the marketing mix for companies and brands of all types and sizes. Research shows 75% of consumers believe companies should support charities and nonprofits with financial donations, while 61% say they will buy a new brand if it supports a cause they care about (Do Well Do Good). Cause marketing allows companies the opportunity to succeed financially while simultaneously doing something good for the community. In our recently published whitepaper, How Brands Can Use Cause Marketing For Results, we shared the types of cause marketing, cause marketing tips, case studies, and an infographic. Below we will share 6 tips for effective ...

Continue Reading

Measuring Marketing: Social Media Measures image

With the explosive growth of social media, we are pleased to share some of the features and tools for measurement that are now available, and extremely useful. This section will identify those tools for each of the top platforms (Twitter, Facebook, YouTube, LinkedIn), as well as social bookmarking and monitoring tools independent of platform. If you are interested in measuring other aspects of your marketing program, check out the other blogs in our measuring marketing series including traditional measures and Internet measures. Twitter Event though Twitter does not offer any significant metrics, there are still ways to track engagement. The most obvious metrics is ‘Followers’ which defines how many people are viewing information that you Tweet. Another important metric to understand is ...

Continue Reading

Social Media Marketing Agency Launches–Hot Potato image

Modern Marketing Partners is launching a new agency called Hot Potato™ Social Media that specializes in social media marketing (SMM) and related marketing for companies and brands.  The BIG 5 social networks (Facebook, YouTube, Twitter, LinkedIn and Google+) are included in social media marketing. However, social media marketing is even more broad. It includes integrating planning and strategy, website and search engine optimization, blogging, content, training, measurement, and reporting. Hot Potato Social Media helps companies and brands leverage the power of social media for measurable and cost efficient results. There are a variety of benefits to using social media marketing including increased awareness, search engine authority, lead generation, and sales! For more details, read Hot Potato's What is Social Media Marketing ...

Continue Reading

Twitter Myths Debunked and The True Purpose of the Hashtag image

To tweet, or not to tweet? Is that really the question? Nope! Tweeting is a given for any brand trying to build awareness, it's just that what we thought we knew about tweeting has changed. Is there really a right or wrong way to tweet? Believe it or not, there is. Here we'll cover some myths on using Twitter and we invite you to share your own. Twitter Myth #1: Hashtag Stuffing Now wait a minute. How annoying is it to #see #every #word #in #a #sentence #with #a #hashtag #in #front #of #it? Super fun, huh? Well for those of you who are 'hashtag-stuffer' fans, it's time to put an end to it. Best practices now suggest only using 2 hashtags tops when tweeting. Recently, Buddymedia did ...

Continue Reading

YouTube Video as a Top Marketing Strategy image

Some pundits project that video will soon dominate all content on the internet. While this seems unlikely, video is the fastest growing marketing vehicle, doubling in volume from just 2010 to 2012, and triple digit growth expected thru 2015! (Source: Cisco) This growth and popularity is propelling videos importance in the marketing mix. Not surprisingly, YouTube dominates video usage with 43% of all views. (Source: comScore). Why consider video? According to Forrester Research, “any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.” Need more convincing? Google purchased YouTube. It is no coincidence that videos often rank highest in search engine results. Consumers are increasingly ...

Continue Reading

Marketing Definitions – A Glossary for the Modern Marketer image

With marketing changing more rapidly than ever before, it's time to re-evaluate the marketing terms and definitions used everyday by practitioners. Which marketing definitions are most relevant in today's marketing departments and agencies? Which marketing terms are used regularly? What traditional marketing terms are still being used, and what are some of the new terms used by modern marketers? Now you can download a comprehensive 40-page glossary of modern marketing definitions. After many hours of research, Modern Marketing Partners (MMP) came up with likely the most complete glossary of modern marketing definitions, and made it available for download, free of charge. MMP hopes that this new marketing glossary generates discussions on industry terms and fosters new ones. The 40-page Glossary of Modern Marketing Definitions is organized ...

Continue Reading

Facebook Business Pages Best Practices image

Basic Best Practices for Building Out Your Facebook Business Page Let's put it this way, if your company isn't on Facebook, it's harder for your products and services to be found. Face it - as much as you may want to resist Facebook as a social media channel, you will find that no matter what, some of your customers use it as their primary resource in learning about new companies, checking out their products, the company's personality and more. Below we will cover absolute musts for building out your company business page for Facebook. These best practices will put you in a position to build your company's brand awareness and generate new customer leads. Page Setup: Important Points on Facebook Business Page ...

Continue Reading

Using Twitter as an Effective Marketing Tool image

Over the past few years, the popularity of Twitter has soared. In fact, back in February, Twitter announced that it was just a few thousand people away from reaching the 500,000,000-user mark, meaning a whopping half-billion people are using the unique social media tool. With numbers this high, it’s no wonder so many people taut the use of Twitter in the marketing sphere; look at how many people you could potentially reach! Keep in mind, though, all those users can also make it harder to get noticed. To truly make waves in the Twittersphere, you need to have an effective strategy in place. Try these tips on for size: Provide quality The content you post on your Twitter feed should always, always, ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!