Categories ArchivesSocial Media

Turn that Frown Upside Down – Responding to Negativity on Social Media image

Social Media

In a recent blog post regarding social media we mentioned the importance of being positive and not complaining when posting on social media. That is because social media continues to grow in use, and more and more people have access to a large audience to voice their opinions and be heard. And while these platforms allow for greater dialogue, some comments and opinions are not positive and some use the anonymity of hiding behind their screens to deliberately express harsh, negative, or even untrue thoughts. While there continues to be a growing debate now about whether social media is inherently good or bad, it has become clear that companies have moved into this space to reach more people with their ...

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Got a Second? Try Microblogging image

Microblogging

The benefits of social media marketing (SMM) seem to be increasing yearly with the overriding impact being the improvement of visibility and recognition of your products and services. Social media marketing is an incredibly cost-efficient way to digitally spread content to a wide range of consumers. Because the bottom line is - when customers are purchasing a product, they are more likely to choose a product they are familiar with. Social media marketing is really about using creativity to create quality content. There are many different types of platforms you can share this on. But first, you must understand and believe in the value of utilizing this approach because it does also require a thought-out strategy in order to deliver ...

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Engage Customers on the Platforms They’re Using Everyday image

2 technology platforms

Many companies enjoy a local community setting where they’ve established roots and gotten to know their customers. To ensure their business continues growing, most companies have also harnessed the power of technology to reach even more people online. Some companies even solely conduct their business just online. Understanding the impact technology can have on your business seems to go without saying. It clearly is helping both small and large companies achieve greater success. However, staying on top of new technology trends, which have been changing so rapidly has become a tougher initiative. Marketers see 2018 and the next couple years really requiring an accelerated approach to adoption. So just thinking in terms of community, here are two social technology platforms you ...

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Your New Company Calling Card is LinkedIn image

LinkedIn

Making your business all about the customer, requires a marketing approach that includes social media. The reason being, your customers are participating in social media on a daily basis, and most likely so is your competition. Making customer contact through social media platforms offers an inexpensive, real-time, and interactive way to communicate and get feedback about your company’s products and services. One of the easiest places to start your social media efforts is probably LinkedIn. It is a great professional networking site and an influential tool to grow your business. Many of you hopefully have already put a company page on LinkedIn. But you need to do a little more than that to harness the real power of LinkedIn. Here are ...

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Not on Instagram Yet? How to Get Started image

not on instagram yet

Instagram is quickly becoming one of the best social platforms for business. Users regularly interact with businesses on this social networking website and seem more than willing to do so. It’s highly visual and highly engaging. And if you’re wondering which FOMO-inducing app is better for business, all signs point to Instagram (over Snapchat). Not on there yet? Well, better late than never. Here are 11 steps to get started, provided by Social Report. 1. Download the Instagram App First things first, you will need a way to access Instagram via your smartphone or a web browser via your Mac or PC. Instagram is smartphone optimized, and you will experience the social media platform there the best. However, you can easily access ...

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Avoid Fake News with Facebook Domain Verification image

Initially introduced on July 18th, Facebook announced domain verification for link editing. Domain verification will allow for users to claim link ownership of their domain and edit the metadata. This means that only verified users will be allowed to customize the metadata when designing link page posts. Having ownership of your domain allows you greater access to regulate the content and editing options of your links. Facebook has done this in hope to prevent fake news being spread and the misuse of your domain. With fake news on the rise Facebook took matters into their own hands with the new solution of domain verification. It only made sense for Facebook to take some type of action to combat the clickbate ...

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10 of the Best Ways to Use Google’s Post Feature image

Google Posts Tips

77% of people look at multiple businesses before making purchasing decisions and 82% use search engines to discover information about local businesses.  That being said, what better way to stand out among competitors and drive people through your doors than through Google’s Post feature? Posts allow you to create social media-like messages right in your Google Search or Maps Knowledge Panel, feeding your customers only the most timely and relevant information about your business. The 100-1500 character microblog may include photos (but no videos) and a call-to-action (CTA) button. You can post up to 10 posts, displayed as a carousel, each with time limits of up to a week. Some appropriate uses include promoting an upcoming or current event, offering ...

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How to Create a Highly Visual Instagram Feed for Your Brand image

Instagram Visual Business Tips

Instagram has over 500 million active monthly users, and it’s very business-friendly. Some important stats for any marketer: 75% of users take action after looking at an Instagram advertisement; that can mean a substantial ROI. 50% follow at least one business. 60% learn about products/services on the platform. Perhaps more than any other social platform, users are open to and even want to interact with businesses. This can be a huge advantage for a company looking to attract new customers and build current relationships. As with many forms of content, quality is far more likely to determine how well your efforts convert. Instagram is no different. Here are several tips for creating high-quality Instagram content and the perfect feed. It’s All about ...

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15 Best Social Media Tools image

Social Media Tools

Social media has a number of benefits: you can reach a wider audience, you can stay in contact with current and potential customers, etc. But It can be overwhelming to manage all your accounts – you need to create posts, respond to followers, build your presence; the list goes on. To manage such a large task, Forbes put together 15 social media tools with the help of their Forbes Agency Council. View what the Council had to say below. 1. HootSuite Whether you are a user handling multiple accounts, or an agency that handles hundreds, HootSuite makes it easy. It’s easy to add accounts, easy to schedule posts across all major platforms and easy to add account managers. In addition, the company also has ...

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Basic Questions About Social Media Automation – Answered image

Social Media Automation

Social media can be a really important tool for your business, but it can require a lot of work. With plenty of tasks likely on your marketing plate, it’s easy to forget to post on social media. That’s why you should be using automation tools to help you get the job done. You can schedule multiple posts (among other social tasks) and avoid forgetting or wasting time everyday uploading new posts. Why is social automation a good pick? One of the most important benefits of social automation is the time it saves. You’ll spend less time on repetitive tasks, like uploading social posts one by one. This eliminates a dreaded chore and some unnecessary stress. Further, your time is now freed ...

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Gain Active Viewers on LinkedIn image

Active Viewers on LinkedIn

Some social platforms, like Twitter, are relatively easy to grow a following. Like some posts, follow similar users; then watch your network grow. LinkedIn, however, is one of the more difficult platforms to gain engagement and viewers on, but it’s not impossible. Social Report provided some advice on gaining active viewers, as listed below. Utilize Oversized Pictures The right picture can draw in readers and vastly more numbers than even the most catchy of titles. Maximize the impact of your images by going beyond the standard thumbnails to include content rich material that informs your readers of the content of your article without giving it all away. The old saying that a picture is worth a thousand words is true. This ...

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Get Past the Social Media Algorithms image

Social Media Algorithms

Over the years, Facebook and other social platforms have changed the game for organic posts, making it increasingly harder for businesses to place at the forefront of users’ feed. This has both been to improve user experience and to encourage social advertising. If you’re reluctant to spend on social ads or if you just want a healthy combination of paid and organic social, then you need to learn how to get pass the social algorithms. Luckily, Social Report provided some tricks to do this. Social Media Algorithms – What Are They? These algorithms are developed by recording user interactions and developing a mathematical model that is updated on a regular basis. In short – it is a social media company’s attempt ...

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Boost Online Sales With Social Media image

Boost Online Sales

Ecommerce websites are great for boosting sales and expanding transactions beyond local customers, but have you considered getting in on where consumers spend most of their time on the Internet? Social media. By both improving your social presence and even providing users ways to purchase on-platform, you can boost online sales, according to Social Report. Encourage Social Reviews Your success on social media depends much less on how much you talk about yourself, and much more on how much your customers talk about you. Customers will be much more inclined to do business with you after reading a review or experience from another customer about your business or a product you sell. Consider these stats for a moment to understand the importance of ...

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How to Use LinkedIn Matched Audiences image

LinkedIn Matched Audiences How To

On Monday, LinkedIn announced the launch of Matched Audiences. This new feature gives advertisers three new options for targeting people they already know: Website Retargeting Account Targeting Contact Targeting These options will be available for LinkedIn advertising products including sponsored content, sponsored InMails, and all other ad formats LinkedIn Matched Audiences - Website Retargeting LinkedIn Website Retargeting will allow you to create target audiences from your website visitors. Anyone who has used custom audiences on Facebook or tailored audiences on Twitter, will be familiar with this long awaited strategy. 1) Go to your Campaign Manager > Create a new campaign > Select your ad type (sponsored content, text ads, or sponsored InMails) > Enter your campaign name, choose ad destination > Choose/create ads 2) ...

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Instagram Stories are better for Marketing than Snapchat image

Instagram Snapchat

Snapchat just went public and over the last couple years, marketers have tried to get a piece of Snapchat’s excellent engagement rates. But here’s the issue – users don’t want to use Snapchat to interact with brands. It’s personal. If you’re looking to create a branded ‘Story,’ use Instagram. It is clear that Instagram copied Snapchat’s Story feature, however, that doesn’t mean that there weren’t improvements. Instagram Stories work better than Snapchats for three main reasons: Instagram users are more likely to follow brands, Instagram Stories are public, and Instagram Stories are positioned better in the app. Customers Love Brands on Instagram; Snapchat, Not so Much Snapchat is highly engaging, but it’s more of a messaging app than one for content discovery. 87% ...

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The Dangers of Infinite Personalization image

personalization

In previous blogs, we have discussed the many advantages personalization presents to businesses. But the past few months have revealed the very real and dark side of personalization. The election season brought about complaints of fake news on sites like Facebook and Google. Even the president complained about this issue. (in a very different context). One of the reasons Facebook acted cautiously in filtering out fake news was to avoid being too disproportionally left-leaning. Although fake news stories often had right-leanings, supporters on both sides read and believed articles with little to no truth to them. The fake news trend displays a relationship with personalization. Personalization can be extremely effective. But when it comes to information, it can have some severe drawbacks, as David Siegel pointed out ...

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LinkedIn Tutorial: Big Changes for Free Accounts image

linkedin tutorial

It’s no secret that LinkedIn encourages its users to use their paid membership over the free profiles. And with its most recent update, searching the network of first and second degree connections just got harder for a standard account. If you don’t intend to invest in a paid membership, here are some tips for searching your network for free. Searching the Network of a First Degree Connection Certain search abilities have been removed. You can now only see mutual connections with one of your first degree connections and their other first degree connections. Using the mobile app for this will be faster than the desktop because you now need to look page by page. Advanced Search/Second Degree Search Advanced search, typically found next ...

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Jeep’s Movember: Simultaneously Tackling Social Media and Cause Marketing image

movember

Jeep just wrapped up its Movember promotion. The promotion uniquely accomplished both social media and cause marketing. This is because fans could only enter on Twitter or Instagram using designated hashtags. Further, the movement was meant to spread awareness on men’s health issues. Cause Marketing Jeep partnered with Movember on this promotion. Movember is a nonprofit organization that promotes men’s health, specifically prostate cancer. This nonprofit encourages men to spread awareness by adopting a “No-Shave November” rule. Men grow out their facial hair during the month to symbolize their support for the cause. And since social media use is always seemingly on the rise, that allows participants to take their support to a new level: broadcasting on public online platforms. Jeep partnered ...

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How to Develop a Social Media Center of Excellence image

social media center

With the multiple departments and locations of large enterprises, it’s not unheard of social media efforts overlapping. This can create issues of inconsistency or duplicate content. How can businesses resolve this issue? One solution is to develop a Social Media Center of Excellence (CoE). We’re excited to have our friends at Hot Potato Social Media delve deeper into the benefits of a CoE and the process of creating one within your organization, in the article below. What is a Social Media Center of Excellence? Depending on the size of your organization, Social Media CoE will consist multiple full-time and part-time employees, and possibly outsource partners dedicated solely to the social media efforts of the business. The team works to improve the ...

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Find an Influencer that Fits Your Influencer Marketing Strategy image

If you read our previous article, you know to take influencer marketing seriously. But how do you need to approach this strategy? It’s difficult to track down an influencer that’s the perfect fit – both a balance of a large social following, and followers that would be interested in your niche. Selecting an influencer with too few followers is not going to be seen, but an influencer with many followers is useless if their interests don’t align with your product. If you find your perfect influencer, you need to think about your approach. How are you going to compensate the influnecers? It may not be enough just to give them a product sample. Give them a reason to talk ...

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Why Influencer Marketing Needs to be Taken Seriously image

influencer marketing

As the popularity of social media marketing continues to grow, so does the use of influencers. Influencer marketing is a strategy companies use similar to word-of-mouth (WOM). Businesses find influential members within online communities and incentivize them to promote their product in a more organic or native way. Typically, these influencers are experts within a product category or have a large social following. Companies may offer free products, cash, or other compensation; in exchange, the influencer chats up or reviews the company’s product on their platform(s). Influencers may spread the word on a multitude of social platforms, blogs, or websites. Why Influencer Marketing? Advertisement exhaustion. We’re each exposed to 4,000-10,000 ads per day. Consequently, the population is sick of ads. This is ...

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Instagram Jumps on the Algorithm Bandwagon image

Instagram Jumps on the Algorithm Bandwagon

Have you ever scrolled down your Instagram newsfeed and noticed your favorite brand or music artist posts an update, only to visit their profile page and notice you’ve missed several posts from last week? “On average, people miss about 70 percent of the posts in their Instagram feed,” Kevin Systrom, co-founder and chief executive of Instagram, said in an interview. Because so many users are missing posts they feel are important to them, Instagram is taking after other social networks and using an algorithm to reorder your newsfeed. Similar to Instagram’s parent company, Facebook, Instagram will test out an algorithm that will place photos and videos in order of importance or interest, regardless of the chronological order. Many IG users want ...

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Marketing Automation: 6 Social Media Tools You Should Be Using image

Social Automation tools you should be using

Time is a marketer’s most valuable resource when it comes to growing a social following and getting big results growing accounts. As much as we would like to manually build connections and followers, spending time handling each social account is taking time away from the real conversation. Why You Should Use Social Media Automation Tools in Your Marketing Strategy There is an overwhelming list of marketing automation tools you can use to your advantage, but which one suits your marketing goals the best? You can start by listing out the goals you want to achieve from automating your social media. What are you looking to achieve through social automation, besides the time you can save? Are you trying to build followers? Keep your account ...

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Is 140 Characters Twitter’s Defining Feature? image

Twitter New Character Limit 10000

You’ve probably heard by now that Twitter is likely expanding its character limit to a whopping 10,000 characters. Plenty of Twitter users are voicing their dissatisfaction, while social media predictors are starting to think that this may be a smart move. The biggest concern is that Twitter is going to lose its most distinctive feature, one that’s been with the company since it started in 2006. Are we forgetting the other features that set Twitter apart? Brief History Lesson: Why 140 Characters? Prior to iPhone’s iMessage that allows limitless text messages, cell phone owners of the mid-2000s were stuck to 160 character limits for SMS messages. Social media platforms emerging at that time followed similar limits: Twitter capped Tweets to 140 characters, ...

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Modern Marketing Trends to Watch For in 2016 image

2016 Marketing Trends

As a year in marketing comes to an end, we wanted to take a look forward at the hottest marketing trends. Here are the top modern marketing trends to look out for in 2016: Increase in Social Advertising Marketers spent $10.45 billion on social advertising on social advertising this year, up from $7.32 billion in 2014. In 2016, this figure is expected to increase to $13.43 billion (eMarketer). With an increased focus on monetizing social platforms, it is no surprise that organic reach continues to decline. As the organic reach of social media efforts continues to decline, investing in social advertising will become a necessity in 2016. Ad Blocking With more than 250 million consumers already using ad blockers, 2016 will require marketers to ...

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