by Lindsay Brown | Mar 23, 2021 | Social Media
Since its early days, marketing has gone through various transformations and one of its latest transformations came due to technological advancement. People use computers and smartphones on a daily basis for multiple reasons, one of which is to be on social media....
by Lindsay Brown | Nov 17, 2020 | Influencer Marketing, Social Media
American Marketing Association hosted a TikTok coffee break, where Raechel Cihlar from Mavrck shared insights on the trending social media app. TikTok is a video sharing app that is quickly becoming one of the most popular apps in the world. TikTok Stats 800 million...
by Lindsay Brown | Apr 23, 2020 | Social Media
There were sitcoms before Friends, burgers before McDonalds, and even cats before memes. The same can be said for social media. There were many walks of social life in the years BF (Before Facebook), and it’s important to understand where we came from in order to...
by Lindsay Brown | Apr 21, 2020 | Social Media
Another day, another tip on how to work more efficiently. Part of the social distancing quick tips series, I’m today turning my attention away from Google for a second to focus on Twitter, and discussing how to use Power Automate to simplify your social publishing. If...
by Lindsay Brown | Mar 30, 2020 | Marketing Best Practices, Search Engine Optimization (SEO), Social Media
Just because you’re working from home doesn’t mean you should be wasting away. Marketing works all the time, and now is the time to double down on your marketing efforts. The curve will flatten, and if you’re not ready for the bounce that comes with it, your...
by Lindsay Brown | Dec 4, 2019 | Event Marketing, LinkedIn Marketing, Social Media, Webcast Marketing
A few months back when cleaning out my invites, I saw a section on the “My Network” tab of the LinkedIn app called “Events.” Well, it’s been a few months and much to my surprise, I haven’t seen anyone use these. With thousands of adoring fans connections hanging on...