Categories ArchivesSocial Media

LinkedIn as a Marketing Weapon: Groups and Inmails image

LinkedIn Groups are Your Marketing Weapon! LinkedIn is the go-to social network for business professionals. Relationship building in your industry is easy with LinkedIn, and the discussions that build those relationships happen within LinkedIn groups. These groups give you ample opportunity to accomplish several business activities. Your personal LinkedIn profile allows you to join and display up to 50 groups that you belong to, which you can then use as a way to demonstrate your areas of expertise. Most importantly, building relationships through groups helps you with marketing your company's services once group members begin to trust you as an industry expert. Of course, you should never abuse this ability and always engage with other discussions in a group. Here we ...

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LinkedIn as a Marketing Weapon: Profiles and Company Pages image

LinkedIn can be a powerful marketing weapon to maximize brand exposure, and generate sales leads. Building out your LinkedIn profiles and company pages should be your first steps. Here we'll cover tips, tricks and examples for improving your LinkedIn profile and LinkedIn company page. In today's digital age, people define LinkedIn as a digital resume. This definition fails to communicate the power of LinkedIn for reaching diverse audiences, and building brand awareness, and driving sales leads.   Improving LinkedIn profiles of key subject matter experts, spokespersons and customer-facing staff, as well as enhancing the your LinkedIn company pages are key to success! This 2-part series blog post will provide you with tools for using LinkedIn as a marketing weapon. Below you'll find 7 ...

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Google+ Local Pages: What You Need to Know image

“My Google Places is going away!” There’s no doubt you’ve heard this over the last week or so, as more and more people are discovering that Google+ Local Pages (which ties in with Google+ Pages) is replacing Google Places. Here we will try to calm you down a bit, and explain what these changes entail. First there was the Google Local Business Center, which was upgraded to Google Places. Google recently transformed Google Places into Google+ Local Pages in an effort to make Google+ more competitive with Facebook and Yelp, and to merge all business listings into one. In a blog post, Google states, “With the release of Google+ Local rolling out today, we are bringing the community of Google+ to ...

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New Rules of PR: A Guide to Modern Publicity image

The popularity and use of free publicity, PR, public relations or media relations historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the business-to-business marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to realize greater results? This blog will examine how PR has changed, and how your PR program can change to leverage new PR opportunities. Next, we‘ll focus on the specifics of PR distribution options and develop overall new rules of PR. PR Has Changed – Have you changed your PR? So, how has PR changed? Not to overstate, but PR has changed more in the last few years than in ...

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