Marketing Next Practices Blog
Marketing Budgeting Best Practices
A very important aspect of marketing planning, whether tactical, project or strategic, is the budgeting of marketing expenditures. Inevitably, marketers must get approval for marketing budgets from executive management. There are 3 types of marketing budgets....
Marketing Planning Checklist
Part 3 in our marketing planning series details a marketing planning checklist, a useful tool to identify a broad range of marketing strategies and tactics used in typical marketing plans. Our Marketing Planning Series includes: 1) Marketing Planning Best Practices,...
Marketing Planning Best Practices
The Importance of Marketing Planning In the midst of this severe market recession, effective marketing planning is more important than ever before. Marketing budgets are being scrutinized more than ever before. Surely, the skill and quality of marketing planning can...
New Rules of PR: A Guide to Modern Publicity
The popularity and use of free publicity, PR, public relations or media relations historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the business-to-business marketing mix. At the same...
Advertising Testing Tips
Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced...
Search Engine Optimization—SEO—Top Priority for Modern Marketers
Achieving top position for keywords in search engine results pages (SERPs) is becoming one of the highest priorities of marketers. Why? Because studies* show that only the top few search result positions drive click-through, website traffic, registrations, and other...
Content Marketing – What’s the Big Hype?
You’ve heard it over and over, “Content is King.” And in just the last couple of years, you keep hearing a new term—Content Marketing—as the hottest thing in, well, marketing. So, what’s the big deal? To be honest, quite a bit. Content marketing is getting attention...
Integrated Marketing Communications: A Modern Take on IMC
No question, modern marketing is a new twist on Integrated Marketing Communications or IMC! And why not? IMC was invented over 20 years ago, before the Internet! With modern marketing comes a necessary need to redefine IMC into modern integrated marketing...
Web 2.0 Best Practices Case Study: Illinois Manufacturing Extension Center
Modern Marketing Partners Launches IMEC Website with Web 2.0 Best Practices Web 2.0 is defined as a user-friendly, content and resource-rich website with search engine optimization (SEO) features, social media integration and sharing, mobile access, and conversion...
Modern Marketing Top Ten Best Practices
Ok, so modern marketing is very different than marketing 20 years ago. 10 years ago. Even 5 years ago. The Four P's are celebrating a 50 year anniversary. Without an update? Advertising is no longer the epicenter of marketing. It has been replaced by the Internet for...
Modern Marketing Defined—Marketing Mix Infographic
What is Modern Marketing? Glad you asked. To provide some context, let's go down memory lane. The internet launched circa 1995. Prior to that, advertising was the lead marketing strategy and tactic. In 1960, marketing professor and author E. Jerome McCarthy defined...
Modern Marketing University Welcomes You!
Marketing has changed dramatically, and for the better. Modern Marketing University (MMU) is the training and thought leadership initiative of Modern Marketing Partners, an exciting, new marketing agency that is pioneering, well, modern marketing. The Modern Marketing...
