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How to Initiate a Sales Approach with a Bottom-Up Method?

by Lindsay Brown | May 1, 2023 | Sales Initiatives

You know when they say, “If you want to go fast, go alone. If you want to go far, go together.” The same goes for sales. It’s time to ditch the traditional top-down approach and embrace a bottom-up method emphasizing collaboration and relationship...

Drive Your Ecommerce Sales Through the Roof with These 7 Marketing Tips

by Lindsay Brown | Jul 20, 2021 | Ecommerce

Are you struggling with producing truckloads of sales — so much that your financial statements make you cringe? If so, maybe you’re not attracting your shoppers or showcasing your offers and products enough to make them hanker. With the right promotional...

Battlecards – Key Tool for Improved Win Rates

by Lindsay Brown | Dec 13, 2019 | Marketing and Sales, Sales Initiatives, Software, Software Marketing

Sales is unique from other departments. Salespeople are on the frontline of every organization’s battle with the competition, and their need for competitive enablement is much more tactical in nature. That’s why battlecards are becoming so popular. As reported by...
25 Lead Generation Types and Tips

25 Lead Generation Types and Tips

by Lindsay Brown | Jul 15, 2019 | Demand Generation, Lead Generation, Marketing and Sales, Sales Initiatives, Software Marketing

In most business-to-business (B2B), and many business-to-consumer (B2C) scenarios, lead generation is necessary prior to sales, contracts, or customer acquisition.   So what is lead generation, and how can you improve or maximize lead generation? Great questions! To...

Align Marketing and Sales Initiatives to Drive Success

by Lindsay Brown | Sep 28, 2018 | Marketing and Sales, Marketing Best Practices, Marketing Strategies, Sales Initiatives

Do marketing and sales really need to be aligned for a company to be successful? The answer today is still “Yes”.  While historically any misalignment was often blamed on the nature of organizational structure that supported two different and separate...

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