Sales Initiatives Archives - Modern Marketing Partners

13th of December, 2019
In: Marketing and Sales, Sales Initiatives, Software Marketing
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Battlecards – Key Tool for Improved Win Rates image

Sales is unique from other departments. Salespeople are on the frontline of every organization’s battle with the competition, and their need for competitive enablement is much more tactical in nature. That’s why battlecards are becoming so popular. As reported by Crayon in Guide to Competitive Battlecards. What are Battlecards? A battlecard is a piece of enablement collateral aimed at helping salespeople overcome competitive threats at any point in the sales process. They are typically created by the team responsible for gathering and analyzing Competitive Intelligence, or by a sales enablement team in conjunction with CI or product marketing team. Here is an example of a battlecard from HubSpot. What Battlecards Are Not Most product marketing, competitive intelligence, and sales enablement teams are familiar with ...

15th of July, 2019
In: Demand Generation, Lead Generation, Marketing and Sales, Sales Initiatives
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25 Lead Generation Types and Tips image

In most business-to-business (B2B), and many business-to-consumer (B2C) scenarios, lead generation is necessary prior to sales, contracts, or customer acquisition. So what is lead generation, and how can you improve or maximize lead generation? Great questions! To answer, Modern Marketing Partners (MMP) will share a Definition of Lead Generation, along with some insight into the differences between Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs). Then, per the title, MMP will provide a list of 25 Lead Generation Types, along with corresponding tips that you can apply to achieve maximum lead generation effectiveness. Lead Generation Definition Fundamentally, Lead Generation is defined as the action or process of identifying and cultivating prospective customers (prospects) for a business's products or services. There are ...

Align Marketing and Sales Initiatives to Drive Success image

Do marketing and sales really need to be aligned for a company to be successful? The answer today is still “Yes”. While historically any misalignment was often blamed on the nature of organizational structure that supported two different and separate departments. It’s probably not as accurate an argument anymore, as it is now more about how the buying the process has changed over the last 10 years. The Internet offers customers new and numerous ways to gather information. Social media now has its influence in the buying process along with other digital channels too. Customers are inundated with products and services, making the marketplace highly complex to navigate. This is especially true of the B2B market today, where buyers believe it’s ...

Tags ArchivesSales Initiatives