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Secrets to VAR Sales Success

by Lindsay Brown | Nov 1, 2022 | Account Based Marketing, Lead Generation, Sales Initiatives, Software, Software Marketing

Before the whole world got the memo that software consulting and implementation is the road to riches, early value-added resellers (VARs) and channel partners that were fortunate to represent legacy publishers like Great Plains, Sage, Microsoft and many others could...

Micro-Vertical Marketing Guide

by Lindsay Brown | Jan 25, 2019 | Account Based Marketing, Channel Partner Marketing, Content Marketing, Digital Marketing, Inbound Marketing, Information Technology Marketing, Software, Vertical Marketing

Prior to Micro-Vertical Marketing, there was Vertical Market Development, a mature and proven marketing approach or process defined as marketing activities that target and communicate with decision makers in specific/defined market segments.  More recently,...

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