Micro-Vertical Marketing Archives - Modern Marketing Partners

Secrets to VAR Sales Success image

Before the whole world got the memo that software consulting and implementation is the road to riches, early value-added resellers (VARs) and channel partners that were fortunate to represent legacy publishers like Great Plains, Sage, Microsoft and many others could close deals just by getting referrals from relationships, networking, telemarketing, and yes, sales staff. Only basic marketing was required (can you spell Tchotchke?). Fast forward to 2020, more than 100,000 software publishers exist with 1 million projected by 2027 (source: Forrester). With channel partners often competing with the publishers they represent. To say business software is a competitive market is an understatement. With that set-up, sit back and take in some perspective on such thought-provoking questions as: Why VARs are relevant? How ...

Micro-Vertical Marketing Guide image

Prior to Micro-Vertical Marketing, there was Vertical Market Development, a mature and proven marketing approach or process defined as marketing activities that target and communicate with decision makers in specific/defined market segments. More recently, micro-vertical market marketing has gained interest as competition grows in software, consulting, capital equipment, and truly any "considered purchase" market (considered purchase is a typically complex, high dollar value scenario vs. impulse purchase, which is simple and low dollar value). This micro-vertical marketing guide will start with a definition, followed by details on industry classifications. Next, objectives and some tips for identifying viable micro-verticals. Of course, effective marketing is the key to success, so best practices are delineated. Finally, a micro-vertical marketing case study will share a real life ...

Tags ArchivesMicro-Vertical Marketing