Tags ArchivesMarketing Tools

Email Marketing Automation Is All About Grow and Flow image

Email Marketing Automation

Email marketing needs to be all about automation in 2019. Why? Because small business owners need it as part of their marketing mix and they need to handle it in a way that saves them time. Research drives this point home as a 2019 Infusionsoft Small Business Marketing Trends Report found more small business owners reported their biggest challenge they face when it comes to marketing is a lack of time and resources compared to last year. Additionally, the U.S. Small Business Administration notes an incredible two-thirds of small business owners and entrepreneurs are personally responsible for three or more areas of their business, including marketing. Technology Trends While it would seem that advancements in technology and tools would be time ...

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Using Twitter as an Effective Marketing Tool image

Over the past few years, the popularity of Twitter has soared. In fact, back in February, Twitter announced that it was just a few thousand people away from reaching the 500,000,000-user mark, meaning a whopping half-billion people are using the unique social media tool. With numbers this high, it’s no wonder so many people taut the use of Twitter in the marketing sphere; look at how many people you could potentially reach! Keep in mind, though, all those users can also make it harder to get noticed. To truly make waves in the Twittersphere, you need to have an effective strategy in place. Try these tips on for size: Provide quality The content you post on your Twitter feed should always, always, ...

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