by Lindsay Brown | Jul 17, 2018 | Marketing Best Practices, Marketing Planning
In the age of information, it’s easy for a company’s audience to feel overexposed to marketing and ads. It’s also a lot of extra work for an organization’s staff to keep up with a multitude of platforms. It’s time to simplify marketing efforts, for the benefit of both...
by Lindsay Brown | Jul 3, 2018 | Branding, Influencer Marketing, Marketing Best Practices, Mobile Marketing, Social Media
Instagram has a far-reaching effect for brands trying to engage Millennials. Instagram, which delivers an entirely mobile experience, has seen huge growth over the past few years, in part because 60 percent of its active users are Millennials. Due to their very...
by Lindsay Brown | Jun 29, 2018 | Marketing Strategies
Creating the ultimate customer experience is a goal that organizations across all types of industries are talking about. In fact according to Gartner by 2018 more than 50% of businesses will focus their efforts on customer experiences. Healthcare organizations should...
by Lindsay Brown | Jun 28, 2018 | Marketing Best Practices, Marketing Strategies
The movement towards building a customer centric company is leading marketers to consider a shift toward experiential marketing. Experiential marketing or engagement marketing puts the customer and their needs squarely on center stage. It is a strategy that immerses...
by Lindsay Brown | Jun 25, 2018 | Marketing Measurement, Social Media, Technology Marketing
A recent study by the American Marketing Association and Kantar Consulting takes a look at marketers’ optimism and abilities in the first Marketers’ Confidence Index of 2018. Marketing’s reach today has evolved into the realm of technology and social media requiring a...
