by Lindsay Brown | Feb 16, 2018 | Direct Mail
Many marketers are moving away from traditional forms of marketing, including direct mail. Despite this fact, however, direct mail still seems to be proving its value. With one of the best response rates among marketing mediums, even among young adults, direct mail...
by Lindsay Brown | Jan 16, 2018 | Capital Equipment Marketing, Manufacturing Marketing
Marketing is evolving rapidly, and becoming more complex for manufacturers of all types. At the same time, traditional marketing is becoming less effective, if not obsolete. So what are the most effective marketing initiatives and tactics for manufacturers? Following...
by Lindsay Brown | Nov 11, 2017 | B2B Marketing, Inbound Marketing, Lead Generation, Website Best Practices
There’s a new tool in your marketing tool box. A tool that can identify your website visitors, that until now, often remained anonymous. IP Lead Tracking is typically a subscription service that uses analytics code and databases to deliver timely and user-friendly...
by Lindsay Brown | Apr 10, 2017 | PPC Advertising
Do you ever get a call from a friendly robot who claims to be either “from Google” or “working with Google”? Have you ever had someone guarantee you page one SEO placement because they were a Google Partner? Have you ever had an agency that promises preferential ad...
by Lindsay Brown | Aug 18, 2016 | Content Marketing, Inbound Marketing, Marketing Best Practices
According to a recent study, blogging is used by 81% of business marketers, and 77% of consumer marketers (Source: Content Marketing Institute). No question, Blogging is now a proven marketing tactic for most marketing scenarios. Why? Because effective blogging can...