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Make Your Email Signature Part of Your Marketing Strategy

by Lindsay Brown | Mar 30, 2018 | Marketing Strategies

Don’t miss out on an important marketing tool…..your email signature. Yes, this often underrated feature included in every email is a powerful vehicle for establishing your corporate identity and company brand to a range of diverse stakeholders. To get a handle on why...

From Neighborhoods to Numbers: Data Marketing Lessons from the Real Estate World

by Lindsay Brown | May 14, 2025 | Real Estate Marketing

Real estate and marketing might seem worlds apart, but look closer, and you’ll find they share a core principle: the power of data. Real estate agents don’t make decisions based on guesswork—they rely on location data, market trends, buyer preferences, and...
Key Steps to Achieving a Successful Digital Marketing Transformation

Key Steps to Achieving a Successful Digital Marketing Transformation

by Lindsay Brown | May 2, 2025 | Digital Marketing, Digital Marketing Transformation

Digital marketing is evolving rapidly, and businesses must adapt to stay competitive. A digital marketing transformation is crucial for growth and involves more than just adopting new tools or technologies. It’s about refining your strategy, improving customer...

Marketing Strategies for the Pet Retail Industry

by Lindsay Brown | Apr 30, 2025 | Marketing Strategies, Retail Marketing

The pet retail industry is growing quickly as more people welcome pets. Pets are considered family, and their owners want high-quality products and services. To succeed in this competitive market, pet retail businesses need creative marketing strategies. It is...
How to Scale up Your Startup Without Hiring a Full-Time Marketing Team

How to Scale up Your Startup Without Hiring a Full-Time Marketing Team

by Lindsay Brown | Apr 11, 2025 | Startup Marketing

Time is everything when you’re building a startup.  You’re likely juggling a million things at once—securing funding, maintaining consistent quality in products or services, and ensuring market fit.  Amidst all this, you need to spread the word...
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