by Lindsay Brown | Mar 30, 2018 | Marketing Strategies
Don’t miss out on an important marketing tool…..your email signature. Yes, this often underrated feature included in every email is a powerful vehicle for establishing your corporate identity and company brand to a range of diverse stakeholders. To get a handle on why...
by Lindsay Brown | Sep 9, 2025 | PPC Advertising
Sick of Los Angeles agencies hyping “growth” yet hiding the price tag? In under five minutes, you’ll see exactly what PPC remarketing costs, what a fair package covers, and which red flags drain budgets. Whether you hire a Los Angeles based boutique agency like PPC...
by Lindsay Brown | Sep 2, 2025 | Marketing Budgeting, Partnerships
In today’s competitive landscape, businesses, especially small to medium-sized enterprises (SMEs) and startups, constantly grapple with the challenge of maximizing their marketing impact on a limited budget. Traditional advertising channels can be prohibitively...
by Lindsay Brown | Jul 29, 2025 | C-Suite Marketing
CFOs are among the most difficult audiences to reach in B2B marketing. Their time is heavily allocated, their inboxes are heavily filtered, and their expectations are firmly rooted in business value. They do not respond to volume-driven campaigns or creative...
by Lindsay Brown | Jun 30, 2025 | Vertical Marketing
In Part 1, we introduced the concept of vertical marketing and explained why it is increasingly relevant. In Part 2, we walked through a framework to help organizations evaluate and prioritize vertical segments. Now, we turn our attention to execution. Success in...
