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Digital Marketing for Newbies standard

Have you started to use digital marketing in your business? It is 2020 and with everything going on in the world, digital marketing is becoming the hot topic in the marketing industry. Digital marketing has different ways to make your company stand out to your audience. As reported by Forbes on June 14th, 2020 by Mike Wood. A Quick Guide To Digital Marketing For Newbies With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve, while some of you haven’t previously had any digital footprint. So, where do you begin? There is a lot of advice out there, good and bad, and many people ...

How to Use Automation at Every Stage of Your Marketing Funnel standard

As any marketer can tell you, getting attention is easy – but converting that attention into sales isn't. That's because from the moment a new prospect first connects with a business, there are myriad ways they might wander off of the route to a sale. Even time can be the enemy in the process, as the prospect's attention slowly fades and drifts elsewhere. To overcome all of those obstacles to conversion, marketers deploy a carefully crafted series of engagements and interactions with their leads to keep them moving toward a sale. The whole process has come to be known as a marketing funnel, representing the ever-narrowing path that guides each prospect to become a paying customer. It's a tried-and-true approach ...

3 Tips To Make Influencer Marketing Work In Your Digital Marketing Campaign standard

As the rise of influencer marketing continues, more businesses are trying to include it in their marketing campaigns. According to a 2019 survey by The Influencer Marketing Hub, 63 percent of brands plan to increase their influencer marketing budget in 2020. In addition to its ability to tap into consumer trust quickly, the ROI of influencer marketing can be rewarding and cost-effective - only 25 percent of brands that invest in influencer marketing fail to generate any revenue. In fact, 88 percent of marketers agree that it can be equal or better paying than the other marketing channels. However, to maximize the benefits of including influencer marketing in your marketing campaign, it needs to be the right fit. Set Your ...

5 Effective Marketing Methods for Your Online Supplement Brand standard

With the vitamin and supplement industry growing year by year, it’s clear to see that consumers are becoming more health conscious. If you run an online supplement business, it’s vital that you use the correct marketing strategies to spread brand awareness. Generating sales and increasing revenue should be your top priority, so here are 5 useful marketing methods that you can use to grow your online supplement brand. Master Social Media Whether you love it or loathe it, social media is a powerful tool in running a successful online business. Creating business pages on Instagram, Facebook and Twitter should be your first port of call, helping consumers recognize who you are and what sorts of products and services you offer. As a ...

Top 10 Marketing Ideas for COVID-19 image

No question, the Coronavirus pandemic and COVID-19 present an unprecedented “crisis marketing” challenge to marketers of all types and sizes, consumer and business-to-business marketers alike. Consumers and business customers are distracted to say the least. Many businesses are closed, people are working remotely for the first time, or even losing their jobs. And many are busy shopping to stock up for the inevitable lock down. Given this environment, is it even appropriate to do marketing? The answer is an unequivocal yes, but likely in different ways. Intuitively, clear and timely communication is required. Customers and prospects need to know that you are still doing business, or how you are doing business, e.g., revised hours, online sales, shipping schedules, etc. So what are ...

Outsource vs. Insource Marketing image

Whether to insource marketing to an employee, or outsource marketing to an external agency or consultant is a common but very important decision. No question, there are pros and cons of either option, and a combination of both marketing staff and outsourced marketing is the most common scenario. The right balance is surely unique to each organization. To assist in your consideration and decision making, following are definitions of Outsourcing and Insourcing, the pros and cons of both, some typical marketing organization structures, a Cost/Benefit Analysis, and finally recommended resources. But first, please consider some modern marketing realities. Modern Marketing Realities Marketing has changed rapidly, evolving to a digital marketing mix, and often employing marketing technology, or MarTech. The skill sets for managing a multitude of disparate marketing activities typically requires multiple individuals; skills ...

2020 Vision – The Future of Marketing image

January is that time of year for prognostications of the future, for outlooks and trends, and of course, New Year's resolutions. So why not a 2020 Vision - The Future of Marketing? Of course 20/20 vision is perfect, so is the future of marketing, perfection? If you are reading this article, you are interested in marketing. So why not indulge ourselves for a moment? Marketing is now mission critical to the success of every organization. Every brand. Every thing! In hyper-competitive markets, categories or industries, perfected marketing is the key differentiator. Of course your products and/or services have to be perfected. But quality or excellence no longer guarantee success. Consumers and business customers will no longer beat a path to ...

27th of November, 2019
In: Event Marketing, Trade Show Marketing, Trade Shows
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Event Marketing Checklist – Trade Shows and Live Events image

Before we get to that checklist, please consider some well-known event marketing truths. First, trade shows and live events are still very important in many industries including technology, healthcare, construction, and markets that require continuing education. Second, trade shows and live events are typically expensive to participate in, and difficult to measure marketing return on investment (MROI). Finally, trade shows and live events are often ineffective due to lack of promotion, and many other reasons. The event marketing experts at Modern Marketing Partners address these truths regarding trade shows and live events with a 88-Point Trade Show and Live Event Marketing Checklist, along with some additional, relevant resources. Need help with Webcasts? Check out our 57-Point Webcast Effectiveness Checklist. Event Marketing ...

Top 10 Digital Marketing Transformation Buzzwords for 2020 image

Digital Marketing Transformation Buzzwords 2020

Digital Marketing Transformation or DMT is a hot topic as marketing evolves from traditional strategy and tactics, to digital marketing that can be tested, measured, optimized and reported with new tools and technologies. To help understand DMT better, the experts (nerds) at Modern Marketing Partners researched and developed a comprehensive Digital Marketing Transformation Glossary of Terms. Next, we used the Google Algorithm to identify keyword search volume of these terms which leads to the Top 10 Digital Marketing Transformation Buzzwords for 2020, that every marketer and business professional should know and understand. Download the complete Digital Marketing Transformation Glossary of Terms here: https://www.modernmarketingpartners.com/resources/digital-marketing-transformation-glossary-of-terms/ Top 10 Digital Marketing Transformation Buzzwords for 2020 1. HTTPS With 450,000 average monthly searches on Google, HTTPS ranks first on our list of top ...

Digital Marketing Transformation: Glossary of Terms standard

Digital Marketing Transformation: Glossary of Terms Marketing is changing rapidly, and so is the terminology used by marketing and business professionals, and not surprisingly, consultants. Digital Marketing Transformation (or DMT) is decidedly digital, and therefore so is the glossary. The Digital Marketing Transformation - Glossary of Terms includes more than 100 terms, and will be updated frequently. Have a suggestion for DMT term to add? Please contact Modern Marketing Partners. To download, please fill out the form below and a copy will be emailed to ...

28th of August, 2019
In: Content Marketing, Digital Marketing, Market Research, Marketing Planning
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Content Marketing Study – 2019 B2C image

Content marketing is becoming more important to organizations as the years go on. The Content Marketing Institute and Marketing Profs provide a yearly study with thorough research and benchmarks for content marketing strategies. Discover the content marketing study results below. Modern Marketing Partners (MMP) would like to thank and acknowledge the Content Marketing Institute and MarketingProfs for providing this data. MMP has broken down some of the research into categories that’ll help readers better understand the findings. The annual study is available in versions for business-to-consumer (B2C), business-to-business (B2B), and other versions like technology and enterprise. Per the title above, this blog will focus on B2C findings. If interested in B2B content marketing survey results, click here. Key Findings Based on some of ...

28th of August, 2019
In: B2B Marketing, Content Marketing, Digital Marketing
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Content Marketing Study – 2019 B2B image

The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2019. Modern Marketing Partners (MMP) would like to thank and acknowledge Content Marketing Institute and MarketingProfs for providing this content marketing study. We’ve broken down some of the research into categories that’ll help readers better understand the findings. The annual study is available in versions for business-to-business (B2B), business-to-consumer (B2C), and other versions like manufacturing and technology. Per the title above, this blog will focus on B2B findings. If interested in B2C content marketing survey results, click here. Some of the most important results can be found in the image above. Content Marketing Goals Goals and metrics are key to making sure content marketing is ...

Digital Marketing Transformation Guide – Top 12 Strategies image

Before delving into the relatively new topic of Digital Marketing Transformation, please consider its predecessor, Digital Transformation, a trend that has, and is taking corporate America by storm! Digital Transformation is often referred to as the use or adoption of technology, software and systems to improve processes. Benefits or Digital Transformation are productivity, cost savings, disruption, speed, and of course, improved business or financial results. Digital Transformation may require new skills, different talent, and organizational change. So how does marketing fit into Digital Transformation? Or is Digital Marketing Transformation its own shiny, new buzzword that can have its own acronym, DMT? Please allow the gurus at Modern Marketing Partners to provide insights and tips for implementing Digital Marketing Transformation (DMT for brevity) including ...

Top Account Based Marketing Tools and Tactics image

As a business-to-business (B2B) marketer, you’ve probably been hearing about ABM the past couple years. Maybe you’re finally tempted to give Account-Based Marketing (ABM) a try? You know it’s a very strategic form of marketing that concentrates sales and marketing resources on a clearly defined set of target accounts within market, or individuals within target companies, and utilizes highly personalized communications to reach each target. ABM is likely the exact opposite of approaches you’re currently taking; where you cast a wide net to drive multiple leads, hoping that a few truly workout and are a good fit for your products or services. Most of your marketing focus is being spent on top funnel activities to get noticed and generate some ...

6 Tips for Creating Compelling Email Content image

The American Marketing Association’s (AMA) publication, Marketing News, recently included the results of an informal poll that identified four tactics marketers plan to stop using in 2019. Guess what tactic wasn’t on the list? Email marketing. It remains a staple for marketers across all types of industries. Email marketing still provides companies with solid returns. So it’s worth looking at some metrics compiled by MailChimp that will give you a comparison for how your campaigns are doing against national averages. Plus, you can compare customer engagement for open, clickthrough, delivery, and unsubscribe rates within your sector. Audiences’ today are bombarded with emails – in both the B2B and B2C sector. Understanding what your email subscribers want from you is highly important. There are general findings that show audiences prefer relevant, ...

31st of January, 2019
In: Marketing Best Practices, Marketing Tactics
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How to Identify Your Competitors And Spy on their Marketing Tactics standard

If you think about it, it’d be great if all marketing plans include competitive research strategies. After all, your competition is exerting tons of effort to take business away from you. This is especially true if they’re a well-established business with a strong online presence. Luckily, no matter how new to the online world your business is, there are ways to seek your biggest competition. And from there, you can identify how they’re promoting their own brand and glean some ideas for your own marketing plan. Let’s take a look at some of the best ways to find out who your competition is so you can check out their marketing tactics and build your own business. 1. Define Your Competition It’s not a good idea ...

Micro-Vertical Marketing Guide image

Prior to Micro-Vertical Marketing, there was Vertical Market Development, a mature and proven marketing approach or process defined as marketing activities that target and communicate with decision makers in specific/defined market segments. More recently, micro-vertical market marketing has gained interest as competition grows in software, consulting, capital equipment, and truly any "considered purchase" market (considered purchase is a typically complex, high dollar value scenario vs. impulse purchase, which is simple and low dollar value). This micro-vertical marketing guide will start with a definition, followed by details on industry classifications. Next, objectives and some tips for identifying viable micro-verticals. Of course, effective marketing is the key to success, so best practices are delineated. Finally, a micro-vertical marketing case study will share a real life ...

6 Common Content Marketing Missteps image

Most companies today would probably say they are involved in content marketing. The problem is many might also qualify this as an On Again/Off Again relationship or a Go Big/Fade Away relationship. I’m sure we can all relate… Writing a blog post once a month or so, setting up social media accounts, or posting to Facebook all technically constitute as content marketing tactics. But it’s doubtful you’re seeing any change in website traffic, email open rates or click throughs. And that’s because you’re not really harnessing the power that great content affords you. Let’s take a look at some common content marketing mistakes and steps you need to take to get on a productive path: Lack of Value Business strategies often use an 80/20 ...

Shake Up Your Marketing in 2019 image

Year-end is often a time for reflection on the past year, along with planning for the new year. So why not marketing? How were results measured? What are specific plans for the year ahead? How can you “shake up” your marketing with a focus on results? Your friends at Modern Marketing Partners have some perspective we’d like to share. Intuitively, before you can "shake up" your marketing, you should objectively evaluate and analyze your prior marketing. So how can this process be objective? For starters, there are many tools that can measure online aspects of marketing including Woo website and SEO rankings, along with SEMrush, Similar Web traffic analysis, Google Analytics, and complete social media analytics. Email service providers, paid search ...

5th of December, 2018
In: Healthcare, Marketing Best Practices, Marketing Strategies, Marketing Tactics
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Healthcare Marketing Looks to Bolster Healthcare Literacy Awareness image

Healthcare marketing efforts throughout the United States remain focused on addressing healthcare literacy in 2019. Large national studies have demonstrated that approximately one third of adult Americans have limited health literacy and describe feeling uncomfortable trying to navigate their medical benefits and the healthcare system. Among younger Americans the percentage is even higher with 56 percent reporting a lack of understanding. Healthcare literacy refers to health literacy, which is an individual’s ability to obtain, process, and understand basic health information and services needed to make appropriate health decisions. Health insurance literacy is another component of healthcare literacy and represents the capability of people to have the knowledge to choose the best health plans and benefit options to fit their circumstances ...

11th of September, 2018
In: Marketing Best Practices, Mobile Marketing, Technology Marketing
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Text Messaging: The Neglected Marketing Channel image

It’s difficult to find someone these days that doesn’t keep their phone nearby. Text messages, in particular, are opened far more often than almost any other marketing channel. With this in mind, why wouldn’t marketers want to use it in their marketing efforts? We’ve compiled some important statistics about text message marketing and its usefulness. Keep reading to discover just how effective a tool text message marketing can be. When Is It Being Used? Understanding how fellow marketers are using text messaging will help you better understand how to use it for your business. For one, marketers like using it for important and urgent messages. It’s also an effective tool when other channels prove ineffective. How Quick is Response? Everyone acknowledges that text ...

Channel Marketing standard

Modern Marketing's channel marketing practice brings deep expertise and complete marketing services to software publishers, VARs, ISVs, and dealer networks of all shapes and sizes. Proven Channel Marketing Results Modern Marketing Partners (MMP) has broad experience managing marketing for regional, national and global technology brands and dealer networks including Acumatica ERP, Microsoft, Sage Intacct, Business Objects (SAP), Wex Health (benefits software), Nexonia expense software, Eaglesoft (clinical software), Weather Guard truck and van equipment, and others. For software and technology brands, MMP has developed a proprietary process to achieve measurable results that includes thought leadership content, digital marketing excellence (web, email, SEO, social, PPC), lead generation tactics, co-op marketing, and more. A proven, refined and measurable software marketing approach. For other industrial and business ...

Nonprofit Marketing Requires New Fundraising Techniques image

Nonprofit marketing in the U.S. today must contend with stock market results, government reform initiatives, and an uncertain political environment. This makes nonprofit financial performance a strong indicator of an organization’s impact and sustainability throughout 2018 and beyond. Therefore, organizations must consider how to effectively scale and fundraise while continuing to deliver on their missions. While nonprofit organizations have a range of priorities, studies show their primary focus looks to expand fundraising and to develop operational efficiencies. Organizations of all sizes will have an opportunity for growth this year and need to raise essential funds through new and innovative approaches. This is saying that it is essential that the right revenue streams and expense models support nonprofits’ goals. Recognizing the need ...

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Popular Digital Marketing Solutions standard