by Lindsay Brown | Apr 5, 2017 | Email Marketing
Our last blog discussed forming email strategy goals and a target audience. Here, we’ll re-visit 5 of our best practices from 2014, because the same ideas ring true today: (1) strategic subject lines, (2) avoiding spam filters, (3) calls-to-action, (4)...
by Lindsay Brown | Mar 29, 2017 | Email Marketing
Don’t be so quick to blame email marketing for your woes. It may not be email itself, but rather, how you send email. Email open-rates may be underwhelming, but email has a ROI of 3800%, higher than any other digital form of marketing. So clearly, email can be very...
by Lindsay Brown | Feb 2, 2017 | Email Marketing
Email marketing may not be the flashiest or newest form of digital marketing, but it’s tried and true and still extremely effective. One potential challenge, however, is making your email stand out. Consumers filter through their emails every day, clicking only what...
by Lindsay Brown | Feb 11, 2014 | Email Marketing, Marketing Best Practices
Email marketing, proves time and time again to be one of the most effective avenues in digital marketing. We gathered information from industry experts in email marketing to bring you the following 2014 Email Marketing Facts, Figures, Statistics, and Best Practices. A...
by Lindsay Brown | Jul 3, 2012 | Email Marketing, Marketing Best Practices, Marketing Strategies
Rumors of my demise have been greatly exaggerated! Email is not dead. On the contrary, email marketing is growing! According to a 2011 survey by BtoB magazine, 63% of respondents were likely to increase spending on email in 2011 (second only to websites) with 29%...
