by Lindsay Brown | Feb 2, 2017 | Email Marketing
Email marketing may not be the flashiest or newest form of digital marketing, but it’s tried and true and still extremely effective. One potential challenge, however, is making your email stand out. Consumers filter through their emails every day, clicking only what...
by Lindsay Brown | Feb 11, 2014 | Email Marketing, Marketing Best Practices
Email marketing, proves time and time again to be one of the most effective avenues in digital marketing. We gathered information from industry experts in email marketing to bring you the following 2014 Email Marketing Facts, Figures, Statistics, and Best Practices. A...
by Lindsay Brown | Jul 3, 2012 | Email Marketing, Marketing Best Practices, Marketing Strategies
Rumors of my demise have been greatly exaggerated! Email is not dead. On the contrary, email marketing is growing! According to a 2011 survey by BtoB magazine, 63% of respondents were likely to increase spending on email in 2011 (second only to websites) with 29%...
by Lindsay Brown | Mar 30, 2018 | Marketing Strategies
Don’t miss out on an important marketing tool…..your email signature. Yes, this often underrated feature included in every email is a powerful vehicle for establishing your corporate identity and company brand to a range of diverse stakeholders. To get a handle on why...
by Hannah Wozniak | Sep 13, 2023 | Marketing Best Practices, Marketing Strategies, Marketing Tactics
Integrated marketing cashes in on the belief that consistency is key in branding. It’s an approach that leverages all of a business’s resources to maximize the impact of its public outreach, and by extension, its ability to convert leads. Which all sounds very nice....
