by Lindsay Brown | Jul 29, 2025 | C-Suite Marketing
CFOs are among the most difficult audiences to reach in B2B marketing. Their time is heavily allocated, their inboxes are heavily filtered, and their expectations are firmly rooted in business value. They do not respond to volume-driven campaigns or creative...
by Lindsay Brown | Jun 30, 2025 | Vertical Marketing
In Part 1, we introduced the concept of vertical marketing and explained why it is increasingly relevant. In Part 2, we walked through a framework to help organizations evaluate and prioritize vertical segments. Now, we turn our attention to execution. Success in...
by Lindsay Brown | Jun 30, 2025
Vertical Marketing Guide Vertical marketing is more than a tactic. It is a disciplined approach for identifying, evaluating, and engaging with narrowly defined market segments—each with its own decision-making structure, priorities, and expectations. In contrast to...
by Lindsay Brown | Jun 29, 2025 | Marketing and Finance
A proper cooperation of marketing teams and deal teams is the key to either success or defeat in the efficient communication in the competitive world of investment banks. Even though both departments have the same aim of promoting the growth of business, they work in...
by Lindsay Brown | Jun 20, 2025 | Digital Marketing
A decade ago a lawn-care business could grow on word of mouth, a vinyl wrap on the truck, and a handful of spring discounts. Today most homeowners begin their search for turf help on a phone, scroll through Google reviews, and expect an instant quote before they will...
