by Lindsay Brown | May 8, 2013 | Advertising, Infographic, Marketing Strategies, PPC Advertising
You are more likely to die in a plane crash or win the lottery than click on a banner ad. You may have heard these statistics being discussed around the web, see more here. So, is native advertising any more effective? Lately there has been a lot of excitement...
by Lindsay Brown | Apr 17, 2013 | Inbound Marketing, Marketing Strategies
“A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect’s buying cycle and buying decisions are situated within a larger context that must be understood in order to motiveate his/her buyer behavior” (MLT...
by Lindsay Brown | Apr 3, 2013 | Marketing Best Practices, Marketing Strategies, PPC Advertising
In our three-part Paid Search Series, we have shared a variety of tips for winning the search war, including details on both paid search, or PPC, and organic search. Part one covered some the basics of PPC including keywords, placements, and rankings. Part two...
by Lindsay Brown | Feb 27, 2013 | Marketing Planning, Marketing Strategies, Web Design
Is your company or brand looking to expand into international markets? Consider that more than 1/3 of all Internet users are non-native English speakers. To optimize your website for a global audience, you will need to adapt your existing website to local language and...
by Lindsay Brown | Feb 8, 2013 | B2B Marketing, Capital Equipment Marketing, Marketing Strategies
There are at least three (3) factors that can have profound implications for downstream marketing. First, reputation is critical. Second, the number of customers is limited. Third, many capital equipment brands tend to be so technical, that engineering involvement and...
by Lindsay Brown | Jan 16, 2013 | Marketing Strategies, Search Engine Optimization (SEO)
Linking building can improve your search authority and rank in search engine results pages (SERPs). Link building, also called inbound links or backlinks, relates to having other, authoritative websites, blogs, or directories link to your blog. Some basic link...
