by Lindsay Brown | Nov 11, 2020 | Marketing Strategies, Public Relations
The pandemic has made marketing and public relations (PR) difficult. Many companies have had to change the way they communicate to their audience. See how to market and do PR during uncertain times below. As reported by Forbes on October 27th, 2020 by Simon Corbett....
by Lindsay Brown | Oct 30, 2020 | Marketing Strategies
Is your marketing a Faux Pas? Modern Marketing Partners has launched a marketing faux pas campaign series aimed at redefining the challenges and mistakes made by many marketers. With 2020 coming to a close, marketing planning for 2021 is well underway. Be sure to...
by Lindsay Brown | Oct 26, 2020 | Marketing Strategies
Having a step by step plan allows marketers to achieve their goals. Having a strategy in place will help marketers grow and succeed in the future. As reported by Forbes on September 16th, 2020 by Lynne Golodner. Successful Marketing Requires Strategy My son wanted to...
by Lindsay Brown | Mar 30, 2020 | Cause Marketing, Marketing Best Practices, Marketing Checklist, Marketing Strategies, Marketing Tactics
No question, the Coronavirus pandemic and COVID-19 present an unprecedented “crisis marketing” challenge to marketers of all types and sizes, consumer and business-to-business marketers alike. Consumers and business customers are distracted to say the least. Many...
by Lindsay Brown | Mar 18, 2020 | Email Marketing, Marketing Planning, Marketing Strategies
California Consumer Privacy Act (CCPA) was effective on January 1st, 2020. It outlines new standards for data collection and the penalty if businesses do not follow these standards. How does this affect marketers? Well, the way marketers use personal information has...
by Lindsay Brown | Mar 1, 2020 | Marketing Best Practices, Marketing Organization Structures, Marketing Strategies, Marketing Talent
Whether to insource marketing to an employee, or outsource marketing to an external agency or consultant is a common but very important decision. No question, there are pros and cons of either option, and a combination of both marketing staff and outsourced...
