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Capital Equipment Marketing – Infographic

by Lindsay Brown | Feb 7, 2013 | B2B Marketing, Capital Equipment Marketing, Infographic, Marketing Best Practices

This blog will share a capital equipment marketing infographic that visually represents capital equipment expenditures in the U.S., top capital equipment categories, marketing spend by top capital equipment categories, and a marketing checklist. In our last blog post,...

Channel Partner Marketing – Top 10 Best Practices

by Lindsay Brown | Dec 13, 2012 | Channel Partner Marketing, Content Marketing, Inbound Marketing, Infographic, White Papers

In the not so distant past,  marketing of software systems, hardware or IT services by channel partners or value-added resellers (VARs), was secondary in importance to sales and business development. Today, changing marketing dynamics have forced channel partners,...

Inbound Marketing vs. Outbound Marketing – Infographic

by Lindsay Brown | Oct 5, 2012 | Inbound Marketing, Infographic, Marketing Best Practices

Inbound Marketing is hugely popular thanks to the tireless efforts of marketing automation software publishers including Hubspot, Marketo, Eloqua and Pardot, each with a different spin on what constitutes effective Inbound Marketing. Still, each of these sources is...

Modern Marketing Defined—Marketing Mix Infographic

by Lindsay Brown | Jan 22, 2012 | Infographic

What is Modern Marketing? Glad you asked. To provide some context, let’s go down memory lane. The internet launched circa 1995. Prior to that, advertising was the lead marketing strategy and tactic. In 1960, marketing professor and author E. Jerome McCarthy...
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