by Lindsay Brown | Aug 28, 2019 | B2B Marketing, Content Marketing, Digital Marketing
The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2019. Modern Marketing Partners (MMP) would like to thank and acknowledge Content Marketing Institute and MarketingProfs for...
by Lindsay Brown | May 2, 2018 | Content Marketing
Per Wikipedia (or your history books), Benjamin Franklin was an […] author, printer, political theorist, politician, freemason, postmaster, scientist, inventor, humorist, civic activist, statesman, diplomat. But among these titles, one may be missing—The Father of...
by Lindsay Brown | Nov 11, 2017 | B2B Marketing, Inbound Marketing, Lead Generation, Website Best Practices
There’s a new tool in your marketing tool box. A tool that can identify your website visitors, that until now, often remained anonymous. IP Lead Tracking is typically a subscription service that uses analytics code and databases to deliver timely and user-friendly...
by Lindsay Brown | Nov 9, 2017 | B2B Marketing, Cause Marketing, Inbound Marketing
The millennials are growing up, and as they do so, they move to more prominent, decision making roles. Take company B2B buying committees, for example. 82% now include at least one millennial employee. Considering the majority of buying teams now have some millennials...
by Lindsay Brown | Jul 6, 2017 | B2B Marketing, Social Media
Some social platforms, like Twitter, are relatively easy to grow a following. Like some posts, follow similar users; then watch your network grow. LinkedIn, however, is one of the more difficult platforms to gain engagement and viewers on, but it’s not impossible....
