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The Crossroads Between Cybersecurity Protocols and Marketing Efforts

by Lindsay Brown | Oct 9, 2023 | Technology Marketing

Consumers are becoming more aware of how important data security and privacy is. In today’s digital world, cybersecurity protocols and marketing efforts are becoming critical to stay safe from online threats.  Both cybersecurity and marketing are essential for...

How To Boost Your Marketing With These 7 Tech Strategies

by Lindsay Brown | Apr 17, 2023 | Software Marketing, Technology Marketing

Like in other sectors today, the marketing field experience constant technological developments. The common marketing technologies are voice search, social media platforms, and email marketing tools. Another technology is artificial intelligence–powered chatbot. It...

Maximizing Your Marketing Strategy for Mac Software: Tips and Tricks

by Lindsay Brown | Mar 23, 2023 | Technology Marketing

As with all marketing, reaching your target audience for Mac software depends on getting the formula right. As with the development of the software itself, determining what your product means for the right demographic is a key to success in sales. Beyond that, there...

How to Effectively Market a New Software Product

by Lindsay Brown | Feb 21, 2023 | Launch, Software Marketing

Although software products are extremely popular, knowing how to market them properly is essential. You can have the most incredible, revolutionary software product in the world, but if no one knows it exists, it will never reach a wide audience. While marketing a new...

Golang, Blockchain, vs RoR: Which Technology Is Better In 2023?

by Lindsay Brown | Feb 13, 2023 | Technology Marketing

Do you want to find out which technology is the best for your business or project: Golang, Blockchain, or Ruby on Rails? These are three of the most popular technologies used for modern applications and understanding their differences can be vital to finding the one...
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