As businesses strive to remain competitive in today’s digital age, many are turning to artificial intelligence (AI) solutions to enhance their marketing efforts. AI can help businesses gain a deeper understanding of their customers, target them more effectively, and create more personalized content. In this article, we will explore 8 ways that AI can help businesses achieve better marketing results.
1. AI can help businesses collect data for marketing and business intelligence
AI can support marketing through one of its most critical needs: data. AI solutions enable businesses to collect data and analyze it to produce actionable insights for areas like targeted advertising, social media marketing, pricing intelligence, and competition market research… Artificial Intelligence is also allowing the automation of data collection and analysis processes, and optimization of some of the manual tasks.
Proxies are one example of a solution that allows companies to effectively scrape data from websites and their customer base. For marketers relying on data and conducting manual data collection from competitors’ websites, a tool such as a proxy browser extension can be a game-changer.
2. AI solutions can help businesses target their marketing messages more effectively
By analyzing data about customers’ interests and behaviors, AI can identify which customers are most likely to respond to a particular marketing message. This allows businesses to focus their resources on reaching the most valuable customers.
The importance of customer targeting cannot be overstated. When businesses target their marketing messages to the right customers, they see better results. In fact, a study by McKinsey & Company found that companies that excel at customer targeting achieve a 30% increase in profitability. The types of AI that are most commonly employed in marketing efforts include machine learning and natural language processing in programs like chatbots, for instance.
3. AI can help businesses create more engaging content
Content is a critical part of any marketing strategy, but creating engaging content can be difficult. AI can help by analyzing data about what types of content are most popular with customers and then producing similar content. Additionally, AI can help businesses create videos and other multimedia content by providing automatic video editing and transcription services.
Having engaging content is essential for attracting customers online. A recent study by Content Marketing Institute found that businesses that published at least 16 blog posts per month saw 3x more traffic than those that published fewer than four blog posts per month.
4. AI can help businesses create more effective marketing messages
By analyzing past customer behavior, AI can identify patterns that can be used to create more persuasive messages. Additionally, AI can help businesses test different versions of their marketing messages to see which are most effective. For example, a company might use AI to test different subject lines for an email marketing campaign to see which gets the most opens.
According to MarketingSherpa, businesses that regularly test their marketing messages see a significant increase in conversion rates. So it’s clear that using AI to create effective marketing messages can have a big impact on business results.
5. AI can help businesses track the results of their marketing campaigns
By tracking customers’ responses to marketing messages, AI can identify which campaigns are most effective. This allows businesses to focus their resources on the campaigns that are most likely to produce results. Programs such as Google Analytics already offer some limited AI features, but this area is sure to see more advancement in the future.
Tracking the results of marketing campaigns is essential for determining whether or not they are successful. A study by eMarketer found that two-thirds of businesses do not track their marketing ROI. This is a big mistake, as businesses that track their marketing ROI are more than twice as likely to see a positive return on their investment.
6. AI can also help businesses protect their brand reputation.
By monitoring social media and other online platforms, AI can identify negative sentiment about a company’s products or services. This information can be used to take action to improve the company’s reputation. Popular social media listening tools include ones like Mention and Hootsuite Insights. When you know what your customers and leads are saying about you, it is much easier to take corrective actions.
7. AI can help businesses measure the return on investment (ROI) of their marketing campaigns
By tracking the cost of marketing campaigns and the resulting sales, AI can calculate the ROI of each campaign. This information can be used to make decisions about which marketing campaigns are most worth investing in. For instance, a company might use AI to compare the ROI of a direct mail campaign with that of a digital marketing campaign by using data about the cost of each campaign and the sales generated.
Measuring the ROI of marketing campaigns is essential for making informed decisions about where to allocate resources. A study by Forbes Insights found that companies that measure their marketing ROI are twice as likely to generate a positive return on investment.
8. AI can help businesses automate their marketing efforts
By using AI to manage customer data and create marketing messages, businesses can free up resources that can be used for other tasks. Additionally, AI can help businesses keep track of customer interactions and respond to customers in a timely manner.
One very effective way in which to deploy AI to these ends is to invest in something like a marketing automation platform. Marketing automation platforms are software programs that help businesses automate their marketing tasks. These platforms can perform a variety of tasks, such as sending automatic emails, updating customer profiles, and creating targeted marketing lists.
AI is quickly becoming an essential tool for businesses that want to improve their marketing results. By using AI to target messages more effectively, create more persuasive messages, track campaign results, and measure ROI, businesses can enhance their marketing efforts and produce better results.