Tags ArchivesTechnology Marketing

Email Marketing Automation Is All About Grow and Flow image

Email Marketing Automation

Email marketing needs to be all about automation in 2019. Why? Because small business owners need it as part of their marketing mix and they need to handle it in a way that saves them time. Research drives this point home as a 2019 Infusionsoft Small Business Marketing Trends Report found more small business owners reported their biggest challenge they face when it comes to marketing is a lack of time and resources compared to last year. Additionally, the U.S. Small Business Administration notes an incredible two-thirds of small business owners and entrepreneurs are personally responsible for three or more areas of their business, including marketing. Technology Trends While it would seem that advancements in technology and tools would be time ...

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5 Tips for Marketing IT Services image

Marketing IT Services

Information Technology (IT) is growing exponentially. Although there is plenty of demand, there are also plenty of firms willing to supply such services. That’s where marketing comes in. It’s not enough to simply offer your services; you need to effectively implement marketing to achieve sales. But how? We’ve compiled both 5 IT firm challenges and 5 tips for marketing IT services. 5 IT Firm Challenges Identifying the challenges of the IT industry can help us determine what their marketing needs are. What are IT firms struggling most with? It boils down to 5 major challenges: 8% have difficulty attracting new business. 6% have difficulty finding and retaining good employees. 8% struggle to remain innovative. 7% face a difficult economy or an ...

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6 Features Every IT Company Needs on Their Website image

website tips for IT companies

Your website is one of the most important marketing and business development tools you have. A majority of prospective clients will begin their hunt for IT services with a search engine, with these searches often being local in nature. The primary purpose of your website is two fold: 1) to help prospects find you; and 2) once they find you, to tell them about what your business does (services). Whether a small or large IT services provider, there are 6 essential website features that are crucial to generating more leads: Mobile-Friendly Easy to Contact Services Case Studies/Testimonials/Reviews Blog Local SEO Mobile-Friendly Potential clients are almost certainly searching for your services on a phone. More often than not, searches with local intent (e.g. local ...

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Technology Marketing: What Can Case Studies do for your Goals? image

When you are marketing your technology company to potential buyers, what are the best ways to reach these customers?  How can you establish your credibility and gain more interaction from purchasers?  Enter the case study. The case study is one of the greatest ways to prove your value as a technology seller, in addition to acting as an ample sales tool through trust building.  In support to our whitepaper, Information Technology (IT) Marketing: 10 Modern Best Practices, we would like to share additional insight on the best practices in marketing a technology company. We take a look at the best practices in case study writing in information technology marketing thanks to the Gartner Blog Network’s Director of research, Todd Berkowitz. When my ...

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