Mobile Marketing Archives - Modern Marketing Partners

27th of February, 2019
In: Advertising, Digital Marketing, Ecommerce, Technology Marketing
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Social Ads Coming Soon to WhatsApp image

Marketers need to begin preparing for WhatsApp advertising. Facebook is all set to start cashing in on the massive popularity of its free messaging application. With 1.5 billion total users and 450 million daily active users worldwide, you had to know it was bound to happen sooner or later. Late last summer, Facebook introduced News Feed ads that could be launched right in the encrypted chat app. This made it possible for advertisers to utilize Facebook to engage consumers and get them to start a chat with a business or a brand on WhatsApp. Facebook recently further enhanced their click-to-WhatsApp ad capabilities by providing traffic, conversions, and post page engagement objectives to these specific campaigns. This allows for better integration and tracking between Facebook and WhatsApp, creating a stronger ...

Google Image Product Badge for Ecommerce Websites image

Google Product Image Badges for Ecommerce

Last month, Google announced Image Badges. On mobile searches, Google Image Search will now display relevant badges/labels on images to indicate that an image leads to a product page. Badges appear in the lefthand corner of the image based on the category and where more in-depth information is available. Some examples include products, recipes, videos, GIFs, and more. Google Image Badge: Product Here is an example of the new Product Image Badge for the query "men's t-shirts". If you click on an image with the product badge, you can see some more in-depth about the product including its name, image, price, and availability. See the example below which includes a look at how each result appears. Without Google Image Product Badge With Google Image Product ...

How to Develop a Successful Mobile Website image

If you don’t have a mobile-friendly website, you are putting yourself at risk for lost leads, unprofessional looking posts, and unfortunate search results in search. With studies showing that over 70% of visitors likely to return to mobile websites, 67% of users more likely to buy from a mobile-friendly website, and 61% likely to leave a non-mobile-friendly website; you need to improve your mobile impact today. Why must you have a mobile website? How do you effectively leverage mobile web? Read on to learn more. 3 Reasons to Have a Mobile Website If the numbers in the opening paragraph didn’t surprise you, here’s one more. That was a 2012 study. Before the tablet market took off and the United States had ...

Mobile Website Marketing Checklist image

Mobile web is the next big marketing challenge, driven by meteoric growth in smart phones and tablets. According to current predictions, one in two Americans now own a “smart phone” device. Mobile website conversions are the future for content delivery. Therefore, we will share a mobile website checklist below. Even though your current website is most likely viewable on a mobile device, it is NOT mobile optimized. Clicking a link with your finger on a 3.5-inch screen is not ideal. Ultimately, your goal should be to structure your mobile website to be user friendly on each and every mobile device. Essentially, mobile website conversion means the development of stripped down versions of a larger website. Also, different versions for each mobile ...

Tags ArchivesMobile Marketing