by Lindsay Brown | Sep 13, 2023 | Marketing Best Practices, Marketing Strategies, Marketing Tactics
Integrated marketing cashes in on the belief that consistency is key in branding. It’s an approach that leverages all of a business’s resources to maximize the impact of its public outreach, and by extension, its ability to convert leads. Which all sounds very nice....
by Lindsay Brown | Aug 9, 2023 | Marketing Strategies
The economy and the way we buy goods and services have changed dramatically in the last few years. Although brick-and-mortar stores are still an important part of our economy, direct-to-consumer (DTC) businesses have thrived in the digital age. DTC businesses can...
by Lindsay Brown | Jun 27, 2023 | Marketing Strategies
Yes, you already have marketing strategies. But are they delivering the expected results? Are you smashing your marketing goals? If your answer is no, then you’ve not been using effective marketing tactics. And if you’re achieving your marketing goals,...
by Lindsay Brown | May 25, 2023 | Marketing Strategies
As a small business owner, you have to set your goals and budget before deciding on your business. You need some ironclad business plans that include all your financial expenses and a marketing plan. If you own a small business, you might know the challenges of...
by Lindsay Brown | May 25, 2023 | Marketing Strategies
In the rapidly evolving landscape of digital marketing, staying ahead of the competition requires more than just a strong online presence. To truly connect with your target audience and deliver impactful marketing campaigns, it is crucial to understand their needs,...