Tags Archivesmarketing case study

Thought Leadership Marketing Best Practices – Webinar image

thought leadership marketing

During June, Modern Marketing Partners will be hosting two webcasts. The first will be on Thursday, June 9th at 1 PM CST, titled Software Marketing Best Practices: Executive Briefing. The second, Thought Leadership Best Practices: Executive Briefing, will take place on Tuesday, June 14th at 1 PM CST. Thought Leadership Marketing Best Practices: Executive Briefing For complex or expensive products, customers won’t buy from just anybody. These purchase decisions take time and research; buyers want experts. Thought leadership is one of the most effective ways to prove your company to prospective customers. Although this is a great marketing tactic, it’s becoming more widely used than ever. How do you stand out for less? What’s Covered: Understand the challenges of thought leadership. Learn ...

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Software Marketing Guide image

software marketing

Software marketing is a special beast to conquer. With so many companies attempting to gain some market share, it is not easy to grab a footing. Moreover, customers are becoming exhausted by many marketing tactics. Following are 3 major challenges of software marketing. Intense Competition Effective marketing of business software to executive decision makers is increasingly challenging. With broad adoption of software as a service (SaaS), and high valuations for independent software vendors (ISVs), competition has grown dramatically over the last decade. Today, over 100,000 software brands compete in more than 300 categories. Paid Marketing Over-Saturation Your competitors are using all kinds of paid marketing and sales tactics. This is also giving the largest brands the advantage, because they have more capital to spend on marketing. The ...

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Case Study: Evolution1 and Healthcare Trends Institute image

"In a sea of mediocrity, MMP is a beacon of marketing success.”  These words, spoken by Evolution1's Tiffany Wirth, sum up the company's feelings for the work done by Modern Marketing Partners in the past years.  After seeing major increases in traffic, registrants, and new business, who wouldn't speak this highly? As the Healthcare Technology Market becomes more and more saturated, growing and well-developed companies will need to improve upon their marketing to continue to reach target customers.  This is exactly why they reach out to a leading firm in Healthcare Technology Marketing, Modern Marketing Partners, to help them develop a brand image, generate leads, and increase sales through measurable marketing.  How did we do this? Challenge: Assist a Healthcare Technology ...

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Case Study: USG Sheetrock Tools image

When a leading building materials company seeks to launch a new product line in a highly competitive market, they turn to Modern Marketing Partners. Check out the following case study that includes branding, new product development and launch, packaging, merchandising and more. Challenge: USG Sheetrock New Product Launch USG Sheetrock seeks to leverage leadership in drywall and joint compound, and enter the drywall tools market. The only problem—the category is crowded with established and new competitors. Also, in addition to specialty distributors, retail (home center) channels are increasingly important volume drivers. Solution: MMP Offers Product Development and Launch Modern Marketing Partners engaged at the product development stage to assist in product strategy, branding, messaging and positioning. Focus groups generated insights that resulted in ...

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Accounting and CPA Firm Marketing: Case Study image

Accounting and CPA firms are embracing marketing more than ever before. Why? Because the modern marketing mix is proving to deliver dramatic and yes, measurable results. This blog will show you how a top accounting/CPA firm deploys thought-leadership content marketing via Internet and social media to drive sales leads. Two additional blogs in this series give you more information on accounting/CPA firm marketing including Accounting and CPA Firm Marketing Best Practices,  and a marketing case study for a leading accounting technology value-added reseller (VAR). Click Read More below to view this complete marketing case study. CHALLENGE Armanino McKenna is the largest accounting firm in California, ranked 35 in the United States by Accounting Today. Armanino Consulting is the technology services division, and 8th largest value-added reseller (VAR). After ...

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