by Lindsay Brown | Nov 6, 2023 | Customer Experience
In the competitive business world, B2B companies recognize the significance of customer education. It is vital to ensure customers make the most of their products and services, fostering satisfaction and loyalty. An essential component of B2B customer education is...
by Lindsay Brown | Oct 19, 2023 | Customer Experience
Customer insights, derived from data and feedback, have become invaluable assets for companies aiming to drive growth. These insights can influence everything from financing decisions to marketing strategies, ultimately leading to enhanced customer satisfaction and...
by Lindsay Brown | Nov 3, 2022 | B2B Marketing, Customer Experience
The customer journey is the process a customer goes through when buying a product or service. A B2B customer journey map is an interactive tool that shows how customers are targeted and engage with your brand. It provides insight into their needs and motivations,...
by Lindsay Brown | Sep 22, 2022 | Customer Experience
Many businesses today focus on delivering quality rather than just making a sale. It is obvious, as building meaningful relationships with your customers is the key to beating off stiff competition. The early stage of fostering a connection with your users is customer...
by Lindsay Brown | Mar 15, 2019 | Branding, Content Marketing, Marketing Best Practices, Marketing Tactics, Personalized Marketing
Delivering a quality customer experience is at the top of every marketer’s list of priorities. This is because the customer experience encompasses so much today for so many industries. In banking, retail, restaurants, etc. everyone is vying for customer interactions,...
