Tags ArchivesB2C Marketing

8 Marketing Tips for Businesses in Fitness-Related Niches standard

Marketing a fitness-related company can be a challenge. There is a lot of competition in the niche, and standing out can be difficult. However, with the right marketing strategy, it is possible to succeed. Here are 8 marketing tips for fitness companies. 1. Know your target audience Who are you trying to reach with your marketing efforts? Knowing this will help you focus your marketing efforts and create content and campaigns that resonate with your audience. A good way to better understand and market to your ideal customer is to make use of the data that you have on who you interact with, who is currently using your service, and who has in the past. A CRM system built for gyms ...

Continue Reading

What is B2P Marketing? image

What is B2P

We all know what business-to-business (B2B) and business-to-consumer (B2C) marketing is, but what is business-to-people (B2P) marketing. During the pandemic, a lot has changed in marketing. The target audiences’ life has made a change. So why are marketers now talking about a B2P world? As reported by MarketingProfs on September 23rd, 2020 by Colleen Martell. Forget B2B and B2C: It’s a B2P World Now Once upon a time, defining whom you were selling to guided everything, from how you priced and distributed your products to how you marketed them. The starting line for just about any company's go-to-market strategy was to figure out whether it's a business-to-business (B2B), business-to-consumer (B2C), or business-to-business-to-consumer (B2B2C) firm. You may have noticed the use of the past tense ...

Continue Reading

Digital Marketing for Newbies standard

Have you started to use digital marketing in your business? It is 2020 and with everything going on in the world, digital marketing is becoming the hot topic in the marketing industry. Digital marketing has different ways to make your company stand out to your audience. As reported by Forbes on June 14th, 2020 by Mike Wood. A Quick Guide To Digital Marketing For Newbies With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve, while some of you haven’t previously had any digital footprint. So, where do you begin? There is a lot of advice out there, good and bad, and many people ...

Continue Reading

Content Marketing Study – 2019 B2C image

New MMP B2C 2019

Content marketing is becoming more important to organizations as the years go on. The Content Marketing Institute and Marketing Profs provide a yearly study with thorough research and benchmarks for content marketing strategies. Discover the content marketing study results below. Modern Marketing Partners (MMP) would like to thank and acknowledge the Content Marketing Institute and MarketingProfs for providing this data. MMP has broken down some of the research into categories that’ll help readers better understand the findings. The annual study is available in versions for business-to-consumer (B2C), business-to-business (B2B), and other versions like technology and enterprise. Per the title above, this blog will focus on B2C findings. If interested in B2B content marketing survey results, click here. Key Findings Based on some of ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!