Marketing a fitness-related company can be a challenge. There is a lot of competition in the niche, and standing out can be difficult. However, with the right marketing strategy, it is possible to succeed. Here are 8 marketing tips for fitness companies.

1. Know your target audience

Who are you trying to reach with your marketing efforts? Knowing this will help you focus your marketing efforts and create content and campaigns that resonate with your audience. A good way to better understand and market to your ideal customer is to make use of the data that you have on who you interact with, who is currently using your service, and who has in the past. A CRM system built for gyms and fitness companies is a great place to start.

2. Create a content strategy

Having a content strategy is key to creating valuable, engaging content that will help you reach your target audience. Your content strategy should include what kind of content you will produce (blog posts, social media posts, videos, etc.), how often you will publish new content, and what topics you will cover. Consider making use of things like automation so that you can release content on a regular basis while still having time to focus on other aspects of your business.

3. Produce high-quality content

Quality content is key to attracting and retaining customers. When creating content, make sure to focus on providing valuable information that your target audience will find useful. This could include tips on staying healthy, workout ideas, or nutritional advice. Combine your content marketing with your email marketing to leverage the power of multi-channel marketing. You can use your content to drive traffic to your website, where they can then sign up for your email list and then let people know about new content through that same emailing list.

4. Make use of social media

Social media is a powerful marketing tool that can help you reach a wider audience and better engage with your target customers, especially in community-based niches like fitness. Use social media to share your content, run promotional campaigns, and offer exclusive deals and discounts. Your social media pages and communities are also where the people who use your service can interact with one another. Gyms and other fitness services are very much a social space, where people make friends and interact, and your social profiles are no different.

Social media is a great way to reach your target audience and build relationships with potential and current customers. It is also where potential new customers see your social proof and interact with your brand. If people are coming to work out with you or use your services/facilities, they want to see other people achieving success and having a good time.

5. Participate in local events

Get involved in local events related to fitness, health, and wellness. This is a great way to build relationships with potential customers and get your name out there. You can participate by setting up a booth, sponsoring an event, or leading a fitness class. You can also get involved in online communities related to fitness and health, such as Reddit’s/r/fitness forum. Consider starting a YouTube channel as a PR platform to showcase what you are doing in and around the community.

6. Use influencers

Influencers can help you reach a wider audience and generate buzz for your brand, especially where fitness is concerned. This is because fitness influencers typically already have the look and have achieved the results that most people interested in joining a gym or a club are looking for. These results speak for themselves and add great credibility to your influencer partnerships and endorsements.

Always be careful to thoroughly vet any influencers you use because their followers might not be a good representation of your target market.

7. Offer free trials or memberships

One of the best ways to attract new customers is to offer them a free trial or membership. This allows potential customers to try out your services and see if they are a good fit for them. It also helps you gauge customer interest and see who is actually interested in using your services. You can then use this information to better target your marketing efforts.

8. Make use of paid advertising

Paid advertising can be a great way to reach more people quickly and easily and an especially good way to garner attention during sales and special events. As a long-term strategy, paid advertising is quite expensive and can be very complicated, but as a method of generating traffic around specific events, it’s fantastic.


There are many marketing strategies that you can use to reach new customers and grow your fitness business. These 10 tips should get you started on the right track. Remember to always be creative, test different approaches, and track your results so that you can continually improve your marketing efforts.