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26th of May, 2023
In: Business Continuity, Digital Marketing
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The Role of Digital Marketing in Business Continuity Planning standard

Digital marketing has revolutionized the way businesses operate and communicate with their customers. The rapid advancement of technology has made it essential for companies to stay ahead of the curve and embrace new advertising strategies to ensure their success in today's competitive market. But can digital marketing play an important role in business continuity planning as well? Read on to explore how digital marketing can be the key element for businesses looking to ensure their ongoing success and resilience. From maintaining customer loyalty to enabling data-driven decision making, digital marketing is a powerful tool that should be part of any business continuity plan. It Helps Maintain Customer Loyalty and Retention Digital marketing is crucial in maintaining customer loyalty and retention, particularly during challenging ...

Unique Marketing Strategies for Your Small Business standard

As a small business owner, you have to set your goals and budget before deciding on your business. You need some ironclad business plans that include all your financial expenses and a marketing plan. If you own a small business, you might know the challenges of marketing your product and service. It is a tough competition market, and extremely hard to stand out. Marketing is meant to create awareness and boost your business progress. It builds a pipeline of qualified leads that will ultimately become sales for your company. As a small business owner with limited resources and budget, it would be difficult for you. This article will summarize all the relevant information related to marketing strategies. It will provide you with ...

How to Create a Multichannel Marketing Strategy that Works standard

Multichannel marketing is a brand’s ability to connect, convert, and service its customers and leads across these channels. It gives the customer absolute freedom in interacting with the brand. I can buy from the brand’s physical store, request a return on Facebook, and coordinate the refund with the CS team by email. Multichannel consumption is what the customer wants, and multichannel marketing is how businesses should fulfill these wants. Let’s look at how you can create a multichannel marketing strategy that works. Essential elements of multichannel marketing The goal of multi-channel marketing is to stay connected with customers as they surf across different channels during the day. For online channels, you need visibility across search engines, social networks, email, and blogs, to name ...

Simple Tips for Fine-Tuning Your Digital Marketing Strategies standard

When it comes to marketing, tried and true techniques are usually the safest bets to incorporate into your strategies. Chances are, you’re probably already familiar with most of them. However, there are some less-obvious tips that you can take advantage of to make your marketing efforts more potent and compelling. Here are some simple tips for fine-tuning your digital marketing strategies. Utilize Motion Graphics Though it’s been around for decades, motion graphics are more useful than they’ve ever been — especially when it comes to digital marketing. If you’re in the marketing industry, you’re no stranger to the fact that digital spaces have become oversaturated with marketing materials. This is why it’s important to differentiate your campaigns from the competition and engage ...

Scaling a Business With Search Engine Marketing standard

Businesses benefit from digital marketing because it promotes their products and services to a wider audience than traditional forms of advertising. Before online advertising became mainstream, the customer base of most businesses was limited to their locality. Nowadays, they can cater to people around the world. One of the widely used forms of online advertising is Search Engine Marketing (SEM). Search Engine Marketing is the promotion of a business or website on a search engine. It is done by displaying a sponsored post on a search engine result page (SERP) when an internet user searches for a keyword relating to that post. This will increase website traffic and sales and give companies an edge over their competition. Search engine marketing has ...

Why Account-Based Marketing Is the Future of B2B Sales and Marketing standard

The landscape of B2B sales and marketing is undergoing a significant transformation. Traditional tactics, once considered the backbone of B2B outreach, gradually lose their effectiveness, leaving businesses in search of innovative methods to attract leads, engage with potential clients, and cultivate lasting relationships. One such innovative approach is automated e-commerce monitoring, which enables businesses to track their e-commerce activity in real-time and adjust their marketing strategies accordingly. Account-based marketing (ABM) has emerged as a powerful contender in this new era, offering a highly targeted approach that promises to redefine the way businesses connect with and win over customers. But is it as good as advertised? This article examines the meteoric rise of ABM and the factors contributing to its success. In ...

Effective Marketing Strategies for Independent Authors standard

While authors may oftentimes view themselves as artists, when it comes to being an independent author operating outside of the publishing industry, it’s more accurate to look at oneself as a business. And, as is the case with most businesses, marketing plays a key role in helping independent authors find success. Unfortunately, for those with limited marketing experience, this can sometimes feel like a daunting task. Thankfully, it doesn’t have to be. By being exposed to some key marketing strategies, any independent author has the chance to market effectively and grow their audience beyond their wildest expectations. Here are effective marketing strategies for independent authors. Create a Website For independent authors beginning their marketing journeys, creating a website is an amazing place to ...

3rd of May, 2023
In: Marketing Strategies, Marketing Tactics
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Top, Middle, and Bottom of Funnel Marketing Strategies image

Marketing funnels are an essential component of any successful marketing campaign. A marketing funnel is a series of steps that a potential customer goes through before making a purchase decision. Understanding the different stages of the funnel is critical in designing effective marketing strategies. In this blog post, we'll explore the top, middle, and bottom of funnel marketing strategies and how they can help you reach your target audience and convert them into customers. Top of Funnel Marketing Strategies The top of the funnel is where you generate awareness and interest in your product or service. This is the first stage of the funnel, and it's crucial to get it right because it sets the tone for the rest of the funnel. ...

5 Ways A Marketing Certification Can Enable Business Owners To Grow Their Business standard

Marketing is a crucial factor in the success of any business. Still, not all business owners have the necessary skills to develop effective marketing strategies. This is where a marketing certification comes in handy. Enrolling in a marketing certification program gives business owners an in-depth understanding of marketing concepts and principles and the practical skills required to create and execute successful marketing campaigns. Whether digital marketing channels or customer targeting and segmentation, a marketing certification equips business owners with the necessary knowledge to take their business to the next level and achieve their goals. This blog post will discuss five ways a marketing certification can help business owners grow their businesses. So, let's dive in and discover how a marketing certification can ...

Understanding The Basics Of Content Marketing: Creating Valuable Content For Your Audience standard

Content marketing has become an essential strategy for businesses looking to build brand awareness, generate leads, and grow their customer base. In an era where the average consumer is inundated with advertisements and promotional content, it's critical to stand out by providing valuable, engaging, and shareable content that resonates with your target audience. This blog post breaks down the basic principles of content marketing to help you create compelling content that delivers results. Align Your Content With Your Brand And Target Audience Before diving into content creation, it's crucial to have a clear understanding of your brand and target audience. Collaborate with a reputable digital marketing agency New York to help you define your brand's voice, values, and messaging. This information will serve ...

How Web Development Enhances Your Personalized Marketing Strategy standard

Programmer working in a software development and coding technologies. Website design. Technology concept. A website is vital for businesses today. If you're an entrepreneur, you're more likely to become successful when you have a business website that captures the attention of internet users. There are several factors that your website must have to make visitors stay longer, which is why this is an essential aspect of your marketing strategy. It's not surprising if a casual visitor becomes a paying customer. Here are ways that web development and design can be used to connect with your target audience. 1. Improves User Experience (UX) UX should be one of your top priorities, mainly because it is the primary hub of your brand. You can ...

17th of April, 2023
In: Software Marketing, Technology Marketing
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How To Boost Your Marketing With These 7 Tech Strategies standard

Like in other sectors today, the marketing field experience constant technological developments. The common marketing technologies are voice search, social media platforms, and email marketing tools. Another technology is artificial intelligence–powered chatbot. It mimics human conversation with customers. However, chatbots can be a target for cyber threats, so ensure chatbot security. This includes partnering with an information technology or IT consultant in New Jersey to enable two-factor authentication (2FA) and end-to-end encryption. Marketers also use data analytics programs and tools to study consumer behavior, helping them make campaign decisions. These are some modern marketing technologies (MarTech) that help companies establish relationships with prospects and customers. This is because these technologies widen their reach and allow them to improve brand recall. Now how can ...

What’s Your Marketing Budget and How Much of a Loan Should Go to It? standard

The Small Business Administration (SBA) in the United States (U.S.) mentioned that the average marketing spending of businesses in 2018 was nearly 8% of their revenue. SBA is an independent agency in the U.S. that aims to support small businesses and entrepreneurs. This figure, reported by SBA, gives you an idea of how much budget you should consider allocating and raising for your marketing plans. Suppose you’re running a startup business and planning to increase your marketing budget through a loan. How do you raise funds for this budget? What options do you have if you want to apply for a loan to fund your marketing objectives? This article discusses how your business can raise funds to increase your marketing budget and lists the ...

5 Ways to Incorporate Diversity and Inclusion in Your Marketing Strategies standard

Over the last several decades, the world has evolved and progressed in marked ways. Particularly, the world has become more diverse, accepting, and welcoming to people from all walks of life. However, though significant advancements in attitudes and practices have been made, this doesn’t mean that certain industries should stop their efforts to promote diversity and inclusion. One industry that can have a manifestly impactful effect on attitudes around diversity and inclusion is marketing. Understanding how you can bolster inclusivity in your marketing strategies can make you more capable of making a sizeable impact on the world around you. Here are five ways to incorporate diversity and inclusion in your marketing strategy. 1. Know Your Audiences As someone who works in marketing, you ...

11th of April, 2023
In: Marketing Planning, Marketing Strategies
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Closing the Deal Through Video Calls: Best Practices for Marketing Pitches standard

While closing deals through video calls was a rare practice over the last several decades, today, as work-from-home jobs have become more common, it’s become a normalized part of our evolving world. One field that this is particularly true for is marketing, with remote communication quickly becoming the norm for many agencies. While closing deals over video calls shares some similarities with in-person pitches, some aspects of closing are unique to video calls. Understanding some of the best techniques for closing deals remotely can make one more effective at pitching ideas and communicating one’s vision clearly. Here are the best practices for making marketing pitches through video calls. Be Prepared Though preparation may seem obvious, many individuals often overlook critical aspects of the ...

How to Land a Digital Marketing Job standard

Digital marketing became mainstream over the past decade, and many companies have embraced it. This has created a demand for experienced digital marketers worldwide that job hunters cannot fill because of the current skill gap in the marketplace. The low supply of digital marketers to fulfill businesses’ needs makes digital marketing an exciting and lucrative career path for many people. To enter this space, you need to be tech-savvy, active on social media and have knowledge of tools for creating marketing campaigns. Then you can find suitable employment opportunities on job search platforms like Lensa. Starting a Digital Marketing Career To qualify for a corporate digital marketing role, you need to follow these steps: 1. Learn about SEO, data analytics, and digital marketing ...

How To Use Microsoft Projects for Your Marketing Business standard

Managing a marketing campaign includes organizing different teams. There are designers, copywriters, SEO specialists, researchers, and others that play their part. Microsoft developed powerful software that helps project managers facilitate their work. It allows you to plan, execute and monitor every aspect of your project, large or small. In this article, we are going to analyze the benefits of Microsoft Project for marketing business. We will let you in on a series of tips and tricks that will provide you with full control of every marketing campaign. What is Microsoft Project? MS Projects is a piece of software that allows seamless project management. It gives you all the tools you need to plan your campaign, communicate with team members, and keep ...

Maximizing Your Marketing Strategy for Mac Software: Tips and Tricks standard

As with all marketing, reaching your target audience for Mac software depends on getting the formula right. As with the development of the software itself, determining what your product means for the right demographic is a key to success in sales. Beyond that, there are specific tools that you can learn to use. In addition to the standard email marketing that you carry out by means of creating a link between your contact lists on different devices, there are a number of other things you should be doing to carry out successful marketing campaigns. Let’s take a closer look at what a few of these are. Do your research Before beginning any marketing campaign, you need to figure out exactly who you ...

Why Fintech is Key to Building a Competitive Advantage in Marketing standard

Good software shapes the way that modern business is done. It allows companies to stay lean, implement data, save money, and reach the consuming public in ways that were never before possible. It can also be pretty confusing for the layperson. You know you need finance-related technology. You know that your marketing division needs access to data. But how are these two facts related? In this article, we explore how a good Fintech stack can help you revolutionize the way you appeal to customers. What is Fintech Fintech is shorthand for financial technology. Once you begin to get acquainted with the SaaS (software as a service) industry, you will quickly find that they love their abbreviations. It’s pretty advanced stuff. In fact, several ...

20th of March, 2023
In: Marketing Best Practices, Marketing Tactics
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The Key Marketing Trends Of 2023 standard

Marketing is a field that is constantly going through change. The way in which a business promotes itself these days is vastly different from 10+ years ago, and even the last few years have brought about a lot of change. This is why it is important for businesses to be aware of the latest marketing trends so that they can find the best and newest ways to get their name out there and appeal to their target market. So, what are some of the biggest marketing trends in 2023? Keeping reading to discover a few key trends that you need to be aware of. Short-Form Video Marketing Short-form video marketing has become hugely popular in the last year or so and ...

5 Simple Strategies for Building an Effective Content Marketing Plan standard

Thanks to online presence, companies must work on a content marketing plan, a strategic move to drive traffic to websites. Content creators must consider relevance, search engine optimization, and boosting content to promote sales. However, a strategic plan is essential to ascertain the success of your marketing plan. Here are five strategies to build around this content marketing plan for full-proof progress. Optimize Content Before You Publish It Search engine optimization is vital in creating an organic following of brand ambassadors without paying to sponsor your content. SEO allows web browsers to effortlessly find your content when they use particular keywords in their search. Therefore, the primary intent of SEO is to use keywords. However, you also get more traffic when you use ...

How To Do Email Marketing for Small Businesses in 6 Steps standard

Small business email marketing is a valuable tool to reach customers, build relationships, and promote their brands. In fact, email marketing has an impressive ROI of $36 for every $1 spent. With our six-step guide, any small business can devise a successful campaign without needing in-depth knowledge or expertise. We'll help you create tailored content for your audience with the goal of making connections and driving sales. It's as easy as 1, 2, 3! https://unsplash.com/photos/uGcDWKN91Fs 1. Identify your target audience Email marketing is all about understanding your customers and tailoring messages that hit the mark. Creating buyer personas to identify target audience demographics, behaviors, and preferences helps ensure effective outreach with successful outcomes! Taking the time upfront to pinpoint ideal customer needs ...

21st of February, 2023
In: Marketing Best Practices, Marketing Strategies
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Modern Marketing Skills for Independent Nurse Practitioners 2023 standard

If you are one of the over 3 million current Registered Nurses in the United States right now, you may want to start considering the opportunities to pursue advanced degrees for a career as a Nurse Practitioner. Aside from the increased confidence and your abilities, the outlook for growth in this position in the medical industry is worth taking note of. The Association of American Medical Colleges is projecting a shortage of around 122,000 medical doctors within the next decade. This combines with a population growth of 45.1% for people 65 and older, while the general population is set to decrease by 10.4% over the next fifteen years. The need for sound medical professionals is growing. As a result of projections ...

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