by Lindsay Brown | Jan 8, 2026 | Marketing Planning
Budgets are flat while revenue targets keep climbing. According to Gartner, marketing budgets held steady at 7.7% of revenue in 2025, which means scattershot channel experiments waste both money and time. Digital advertising now represents about 73% of global ad...
by Lindsay Brown | Dec 26, 2025 | Artificial Intelligence
Artificial intelligence (AI) is transforming the marketing landscape by enhancing data integration capabilities. This technology enables marketers to better understand consumer behavior and tailor their strategies accordingly. As AI continues to evolve, its impact on...
by Lindsay Brown | Dec 15, 2025 | Advertising, Marketing Campaign
In digital marketing, the right visuals can make a big difference. Marketing banners are powerful tools-they can grab attention and get people to take action. But making banners that really stand out isn’t always easy. So, how do you design banners that look...
by Lindsay Brown | Dec 2, 2025 | B2B Marketing, Holiday Marketing
In the fast-paced world of B2B marketing—where automation, digital funnels, and data analytics dominate—it’s easy to overlook the power of something as traditional as a holiday card. However, as inboxes become increasingly crowded and digital fatigue rises, printed...
by Lindsay Brown | Oct 24, 2025 | Marketing Strategies
Search engine and social media ads are everywhere you look. It’s often the same businesses using the same marketing lingo to sell the same products. It can all just get a little bit boring and mundane for the average consumer. If you’re a business owner who has...
