by Lindsay Brown | May 23, 2024 | Data-Driven Marketing
Data-driven marketing first became popular in the 1980s, when the emergence of segmentation and database marketing revolutionised the way businesses personalised their communications with customers. Since then, advances in data science and modern technology have made...
by Lindsay Brown | May 21, 2024 | Construction Marketing
An effective marketing campaign can help window and door installation companies set themselves apart from their competition. Conducting a competitive analysis is one way of identifying key competitors as well as their marketing strategies. Marketing tactics such as...
by Lindsay Brown | May 19, 2024 | Video Marketing
Undoubtedly, short-form videos are dominating the social media marketing space. The question in most marketers’ minds is if long-form videos are still worth the investment. Yes, and we will discuss why in a bit. But first, here are a few stats to give you context....
by Lindsay Brown | May 9, 2024 | Information Technology Marketing, Technology Marketing
Key Takeaways: IT support service providers play a crucial role in ensuring that companies’ technology infrastructure runs efficiently, aiding day-to-day operations and strategic goals. They enhance marketing efficiency by streamlining collaboration tools,...
by Lindsay Brown | May 6, 2024 | Ecommerce
Live-streaming commerce in the United States recorded an estimated $50 billion in revenue in 2023. As it gains global popularity, forecasts project that the sales will increase to $68 billion by 2026. This type of e-commerce marketing provides the following benefits...