by Lindsay Brown | Jan 16, 2018 | Capital Equipment Marketing, Manufacturing Marketing
Marketing is evolving rapidly, and becoming more complex for manufacturers of all types. At the same time, traditional marketing is becoming less effective, if not obsolete. So what are the most effective marketing initiatives and tactics for manufacturers? Following...
by Lindsay Brown | Oct 2, 2013 | B2B Marketing, Marketing Best Practices, Marketing Strategies
With increased pressure on both sales and marketing departments to do more with less, collaboration is no longer a pipe dream, but a requirement. The sales and marketing divide has been well documented and experienced throughout business history: “Our campaign was...
by Lindsay Brown | May 2, 2024 | Advertising
The long-standing foundation of digital advertising that is paid search keeps changing and provides new ways for companies to successfully contact their target market. But in this field, certain tactics are overlooked. In 2024, some disregarded strategies might hold...
by Lindsay Brown | Apr 9, 2024
[Name of Contract] Template (H1) Description of contract template – Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris...
by Lindsay Brown | Mar 11, 2024 | Social Media
A 2023 survey with 2,133 respondents revealed that global marketers believe the leading benefits of social media marketing are increased exposure, traffic, leads, loyalty, and sales. These advantages underscore the impact of social media platforms in amplifying your...
