by Lindsay Brown | Nov 16, 2018 | Digital Marketing, Email Marketing, Marketing Best Practices
Email keeps evolving despite naysayers’ warnings that it is going away. Every year email continues to be ranked as an important tool marketers turn to for communicating with prospects and customers. Email marketing progresses as more data points, technology and...
by Lindsay Brown | Sep 3, 2018 | Email Marketing, Marketing Best Practices, Marketing Tactics
Email marketing remains one of the few media where you can engage with customers who signed up to communicate with you and are truly interested in your company. Reaching an audience who has agreed to receive your messages is becoming more and more rare these days....
by Lindsay Brown | Feb 13, 2018 | Branding, Content Marketing, Email Marketing
Okay, so hopefully by now you understand that data is crucial above all else. What else do we have in store for you? Crafting your brand story, implementing AI, and settling the debate on whether or not you should emojis and gifs in your emails. Tell a Story Discounts...
by Lindsay Brown | Feb 12, 2018 | Email Marketing
Email is still going strong in 2018, so how can you best utilize it? In Part 1, we’ll explore how to best use data – a cornerstone for all of your email marketing (and beyond). Then we’ll break down 3 other important lessons in Part 2. Data’s (Still) Your Best...
by Lindsay Brown | Apr 5, 2017 | Email Marketing
Our last blog discussed forming email strategy goals and a target audience. Here, we’ll re-visit 5 of our best practices from 2014, because the same ideas ring true today: (1) strategic subject lines, (2) avoiding spam filters, (3) calls-to-action, (4)...