With marketing changing more rapidly than ever before, it’s time to re-evaluate the marketing terms and definitions used everyday by practitioners. Which marketing definitions are most relevant in today’s marketing departments and agencies? Which marketing terms are used regularly? What traditional marketing terms are still being used, and what are some of the new terms used by modern marketers?

Now you can download a comprehensive 40-page glossary of modern marketing definitions.

After many hours of research, Modern Marketing Partners (MMP) came up with likely the most complete glossary of modern marketing definitions, and made it available for download, free of charge. MMP hopes that this new marketing glossary generates discussions on industry terms and fosters new ones.

The 40-page Glossary of Modern Marketing Definitions is organized by major marketing categories, with definitions listed alphabetically including:

  • Advertising
  • Branding
  • Direct Marketing
  • Internet Marketing
  • Market Research
  • Pricing
  • Product Development
  • Public Relations
  • Search Engine Optimization (SEO)
  • Social Media

You can download the Marketing Definitions Glossary here. Let us know your thoughts on the glossary, including any marketing terms you would like to add.

“We are pleasantly surprised about all the interest in the glossary,” states Neil Brown, Partner and Chief Marketing Officer for Modern Marketing Partners. “The popularity reinforces our how exciting marketing is today, and how marketers strive to keep pace.”

Please share this with others who are interested in marketing and are curious to see which marketing definitions are most relevant today. Of course, please share your additions in the comment box below! What marketing definitions are relevant to you?