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Don’t Let Cybercriminals Nip Your Business in the Bud: Cybersecurity for Startups

by Lindsay Brown | Jun 7, 2022 | Business Intelligence, Software Marketing

Small businesses are the target of 43 percent of all cyberattacks, and 60 percent of these are out of business within six months of the attack. It’s vital to spot the dangers and know how to avoid them. Let’s look at the main cybersecurity threats for emerging...

Seize Growth Opportunities And Boost Revenue With These Pro Tips

by Lindsay Brown | Feb 22, 2022 | Business Development, Business Intelligence

To seize growth opportunities and boost revenue, your business will need to be proactive in its approach. There are many different ways to do this, but some methods are more effective than others. Here are a few pro tips to help you get started. Invest In Digital...

6 Tips to Grow Your IT Business

by Lindsay Brown | Feb 16, 2022 | Business Development, Business Intelligence, Information Technology Marketing

You need to understand that you can’t afford to ignore anything when it comes to running a profitable business, whether you’re a brick and mortar family business or provide remote IT services. There are many different channels which you should be using in order...

3 Reasons Why a Clear Business Strategy Matters in Marketing

by Lindsay Brown | Mar 17, 2021 | Business Intelligence

We know how important it is to set clear objectives when planning a marketing campaign. With a clear set of objectives in mind, the rest of the marketing activities can be planned accordingly. Objectives also help keep different marketing activities – and the use of...

Business Intelligence for Marketing – A Shiny New Silver Bullet?

by Lindsay Brown | Oct 2, 2019 | Business Intelligence, Digital Marketing, Digital Marketing Transformation, MarTech

No longer can marketers simply rely on the “Four P’s”. Today’s marketers need to see the big picture. This is why more and more marketers are prioritizing business intelligence initiatives to better understand their customers, measure results, and optimize...

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