Business Intelligence Archives - Modern Marketing Partners

7th of June, 2022
In: Business Intelligence, Software Marketing
0
0

Don’t Let Cybercriminals Nip Your Business in the Bud: Cybersecurity for Startups standard

Small businesses are the target of 43 percent of all cyberattacks, and 60 percent of these are out of business within six months of the attack. It's vital to spot the dangers and know how to avoid them. Let’s look at the main cybersecurity threats for emerging businesses and how to deal with them. Phishing Phishing is tricking people into revealing private information such as passwords or codes. This is most often done by email. The illegally acquired data can then be used to steal money, customer details, or technical secrets from the company. How to prevent this from happening to your company? Train all your employees to treat every email from an unknown source as dangerous. They should never click on a link ...

22nd of February, 2022
In: Business Development, Business Intelligence
0
0

Seize Growth Opportunities And Boost Revenue With These Pro Tips standard

To seize growth opportunities and boost revenue, your business will need to be proactive in its approach. There are many different ways to do this, but some methods are more effective than others. Here are a few pro tips to help you get started. Invest In Digital Marketing The very foundation of digital marketing is building a strong web presence, which means your company website must be designed to attract attention and generate business. To achieve everything you intended, you can consider hiring a digital marketing agency and enjoy all the benefits. Your website should also play well with search engines to ensure it gets found quickly by people who are searching online for the products or services you provide. Find ...

6 Tips to Grow Your IT Business standard

You need to understand that you can't afford to ignore anything when it comes to running a profitable business, whether you’re a brick and mortar family business or provide remote IT services. There are many different channels which you should be using in order to get the most out of your efforts and make sure you don't fritter away your profits because of lack of investment. With that in mind, below are 6 tips to grow your IT business. 1. Find the right market The IT market is quite broad and finding your niche is one of the best ways to ensure sustainable growth. Some submarkets are more popular than others, but are also very competitive. Make sure you choose the ...

3 Reasons Why a Clear Business Strategy Matters in Marketing standard

We know how important it is to set clear objectives when planning a marketing campaign. With a clear set of objectives in mind, the rest of the marketing activities can be planned accordingly. Objectives also help keep different marketing activities – and the use of different instruments – pointing in the right direction. That said, there is something more important than clear marketing objectives. In a challenging market like today, businesses need a clear strategy to survive and stay ahead. More specifically, the business needs to have clear objectives and a strategy for achieving them to have effective marketing tactics. There are good reasons for that. Efficient Communication In a competitive market, you cannot afford to waste communication resources. Everyone else is ...

Business Intelligence for Marketing – A Shiny New Silver Bullet? image

No longer can marketers simply rely on the "Four P’s". Today’s marketers need to see the big picture. This is why more and more marketers are prioritizing business intelligence initiatives to better understand their customers, measure results, and optimize processes by using data and insight to refine marketing campaigns, while drafting a plan for the future. There’s good reason for this too. Business intelligence solutions can leverage data from dozens of sources, centralize it, and transform it into something even the least tech-savvy executive can use. The Case for Business Intelligence Imagine combining CRM, marketing automation, and Google Analytics into a single platform to better understand the behaviors, demographics, and process through the funnel. Now imagine using this information to tailor your ...

Categories ArchivesBusiness Intelligence