by Lindsay Brown | Sep 19, 2022 | Business Development, Lead Generation, Software, Software Marketing
Lead conversion rates in the business software industry is a topic of high interest to software publishers and software channel partners alike. That said, little information exists publicly on this very specialized subject. To be sure, lead conversion rates vary for...
by Lindsay Brown | Jul 26, 2022 | Business Development
It’s never easy to pick a company name, but you know how important it is. Your label is the first thing your customers will see, and it will help you stand out from the crowd. While there isn’t a fixed set of rules for how to come up with a brand name,...
by Lindsay Brown | Jul 14, 2022 | Business Development, Sales Initiatives
If you’ve ever attended a networking event, you know that sometimes the most interesting and engaging people aren’t always those who are giving presentations. But what if every time someone at the event was presenting, they were as captivating as those who weren’t?...
by Lindsay Brown | Jul 7, 2022 | Business Development, Information Technology Marketing, Technology Marketing
Internet of Things is a phrase used to describe any physical devices or objects which can transfer data over a network or internet, which run with the support of software, can process human commands, and are equipped with sensors. Most common examples of internet of...
by Lindsay Brown | Jul 6, 2022 | Business Development
Interested in signing up for the IHG rewards club? If so, you’ve come to the right place! This article will show you how to sign up for the IHG Merlin’s Employee portal and access your employee benefits. You’ll also learn how to reset your password...
by Lindsay Brown | Jun 28, 2022 | Business Development, Marketing Consulting
Starting a marketing agency could be an excellent choice if you have prior experience in the industry or just desire a business that enables you to think creatively and provide answers to a wide range of clients. The global digital marketing and advertising market is...