It’s never easy to pick a company name, but you know how important it is. Your label is the first thing your customers will see, and it will help you stand out from the crowd.

While there isn’t a fixed set of rules for how to come up with a brand name, certain characteristics should be considered — a random word or phrase simply won’t cut it. 

​​Business Name

How a Business Name Generator Can Help

A business name generator will provide the following framework:

  • Your message should be emotionally engaging and elicit interest in your product or service from readers;
  • It should be easy to say and include a play on words or alliteration to make it more memorable;
  • The last thing you want is for people to have a difficult time spelling or pronouncing your name. The secret to elegance is to keep things simple;
  • A good name should be easily recognizable, whether it’s through musicality or a metaphor.

A business name generator is a splendid option if you’re hitting a wall, but let’s look at other options first.

1. Define Your Business

At the end of the day, people choose specific companies because of their long-term emotional connection to them, not just because of the products they sell. Confidence in who you are is the only way to attract the attention of others. So, what is your brand’s personality? What principles does it adhere to? In order to build a brand, these are the questions you must ask yourself.

Decide on ten to fifteen words or phrases that best describe your company’s mission and goals. The essence of your brand should be conveyed through these words. Consider which of your company’s values and ideals will not change no matter how much the company develops.

2. Identify Your Customers

For a more mature audience, it’s probably better to stick with more traditional terms rather than using hip, foreign lingo. Consider the language of your target audience when choosing a name for your company. You need to know whom you’re trying to reach in order to accomplish this.

Think of an “application scenario.” Whenever a customer buys a product from you, you should explain the problem they are trying to solve and how your product can help. Think about what kind of words will work with your target demographic. What will get across the idea that you’re going for?

3. Brainstorming Is in Session!

Get yourself some paper and a pencil because it’s time to come up with ideas! But before you dive in, assemble a group of people who can contribute ideas and give their approval. Your decision-making process needs to be defined. There are likely a few trusted colleagues or peers who will be willing to help out if you are a solopreneur.

If you’re having trouble coming up with ideas, consider these:

  • Descriptive terms for the products or services you offer;
  • Your brand’s perception by customers, or how you want them to perceive it;
  • Associating your business with the words you want people to associate with it

As you brainstorm, think about the qualities you value in a name and any major reservations you may have about it.

4. Make a Linguistic Screening

Your product’s brand name needs to be simple to type and speak not only in English but also in the native tongue of any place that you have in mind to become a market for your goods. In addition to this, you will need to check to see that it does not have a negative connotation or meaning. You can accomplish this by consulting a dictionary, conducting an in-depth search on Google, or getting in touch with a linguistic brand screening business.

For example, there is a detergent called “Barf.” That word signifies “snow” in Iran, where this detergent is made. Outside of Iran, where this detergent is available for purchase, it evokes something that is far from pure and fragrant. This is the reason to always perform a linguistic screening.

5. Get More Eyeballs

Asking your team, customers, stakeholders, or peers for feedback is the best way to improve. A name contender that is difficult to pronounce or that offends others will be quickly discovered. In order to avoid groupthink, ask a diverse group of people for their thoughts one-on-one.

Reviewing the final options in different languages is a good idea after you’ve gathered user feedback. The location of your business and your plans for expansion should be taken into consideration.


Now that you know how to pick a brand name, you’re ready to design the visuals that bring it to life. Make a unique identity that attracts customers, launch a product, make a website, and create a name that keeps people coming back.