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Successful Search Requires New Tactics

by Lindsay Brown | Jul 16, 2018 | Marketing Tactics, Website Best Practices

Today’s marketplaces are busy, and information is abundant. Your customers want access to your product and service information quickly and easily. They expect this timely, convenient access starting from their initial search and then once they have moved onto your...

Website Tips for International Markets

by Lindsay Brown | Feb 27, 2013 | Marketing Planning, Marketing Strategies, Web Design

Is your company or brand looking to expand into international markets? Consider that more than 1/3 of all Internet users are non-native English speakers. To optimize your website for a global audience, you will need to adapt your existing website to local language and...

Bad SEO: Blackhat Techniques Are a NO NO!

by Lindsay Brown | Aug 10, 2012 | Search Engine Optimization (SEO)

Search engine optimization or SEO that employs so-called Blackhat SEO techniques is a NO-NO! These aggresive and unethical techniques are used in an effort to improve rankings of a particular website. On blackhat SEO techniques Google says, “In the pursuit of higher...
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