by Lindsay Brown | Nov 1, 2022 | Account Based Marketing, Lead Generation, Sales Initiatives, Software, Software Marketing
Before the whole world got the memo that software consulting and implementation is the road to riches, early value-added resellers (VARs) and channel partners that were fortunate to represent legacy publishers like Great Plains, Sage, Microsoft and many others could...
by Lindsay Brown | Jul 30, 2012 | Channel Partner Marketing, Information Technology Marketing, Marketing Case Studies
IT Resellers and value-added resellers (VARs) are more focused on marketing than ever before. Why? Because the modern marketing mix is proving to deliver dramatic and yes, measurable results. This blog is a marketing case study that will show you how a leading IT...
