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How Data and Personalization Inform the Customer Journey

by Lindsay Brown | Mar 15, 2019 | Branding, Content Marketing, Marketing Best Practices, Marketing Tactics, Personalized Marketing

Delivering a quality customer experience is at the top of every marketer’s list of priorities. This is because the customer experience encompasses so much today for so many industries. In banking, retail, restaurants, etc. everyone is vying for customer interactions,...

Email Marketing Makeover Tips

by Lindsay Brown | Nov 16, 2018 | Digital Marketing, Email Marketing, Marketing Best Practices

Email keeps evolving despite naysayers’ warnings that it is going away. Every year email continues to be ranked as an important tool marketers turn to for communicating with prospects and customers. Email marketing progresses as more data points, technology and...
The Dangers of Infinite Personalization

The Dangers of Infinite Personalization

by Lindsay Brown | Mar 3, 2017 | Personalized Marketing, Social Media

In previous blogs, we have discussed the many advantages personalization presents to businesses. But the past few months have revealed the very real and dark side of personalization. The election season brought about complaints of fake news on sites like Facebook and...

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