Marketing Archives - Modern Marketing Partners

5 College Majors That Will Help You Build a Marketing Career standard

So, you want to build a successful career in marketing? Most likely, you are working on obtaining a bachelor's degree in a marketing-related subject. It can be either Bachelor of Science in Marketing or Business Administration. Both of those degrees give you enough skills that guarantee a successful career. Mainly, you are going to learn the following: Principles of Marketing Principles of Management Strategic Marketing Marketing and Digital Media Introduction to Social Media And if you sink your teeth into your studies and search for help with some of your homework by googling something along the lines of “do my homework for me,” you can surely graduate with everything you need. Well, almost. Don’t you think that just having a ...

How to Progress in Your Marketing Career standard

As a marketing professional, you should always be looking for ways to improve your career prospects. Whether you're aiming for a promotion or simply wanting to be more successful in your role, there are a few key things you can do to make sure you're on the right track. Get certified There are a number of marketing degree and certification programs available for marketers which can help you progress in your career. Certifications show that you are serious about marketing and that you have the skills and knowledge to back it up. They can also help you stand out from the competition and make you more attractive to potential employers. There are so many certifications you can get as a marketer, so ...

25th of February, 2022
In: Marketing Best Practices, Marketing Planning, Marketing Strategies
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How To Improve Employee Engagement Through Marketing standard

Many companies are interested in fostering internal engagement but don’t know how to begin or what resources are available. Employee engagement is less about hiring skilled people and more about attracting high-value individuals, training them well, keeping them around, and showing appreciation for the value they bring to an organization. The reality is that marketing can positively impact team engagement should be of interest to any company interested in hiring and retaining top talent. How Engaged Are Your Employees? Trying to determine whether or not your employees are engaged can be as simple as asking them. If you share concerns about low levels of engagement, ask managers and other team leaders around the organization to respond confidentially to a survey question ...

10 Solutions to Streamline B2B Marketing And Sales standard

Business-to-Business (B2B) marketers manage various tasks throughout the day. They should measure results, develop strategy, meet deadlines, and execute deliverables without getting distracted. So, how do they juggle all of those responsibilities? When it comes to B2B marketing and sales, your marketing technology stack can make a difference in efficiency and productivity. Plus, it keep things up-to-date for you. So, if you’re a B2B marketer who wants to streamline sales and marketing, below are some of the solutions you should consider: 1. Project Management Tools In terms of critical B2B activities, it’s tough to achieve a real return on investment (ROI) until you focus on alignment and break down crucial business goals. Since there are teams involved in running a business, it’s ...

How to Improve Customer Communication for Your Marketing Business standard

Every business needs to be able to effectively communicate with its customers. However, it’s likely even more important for marketing businesses. As a marketing business, your entire brand is built upon your communication skills. If you can’t effectively communicate with your customers, they’ll have a hard time believing you’re able to communicate with an audience on their behalf. So, it’s essential that you’re always on the lookout for ways to improve your customer communication. When you consider that customers will stop doing business with an organization if they experience poor communication, it’s even more apparent. Below, we’ll outline a few ways you can improve customer communication within your marketing business and hopefully ensure each of your customers has a good experience ...

11th of November, 2020
In: Marketing Strategies, Public Relations
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Marketing and Public Relations in Challenging Times image

The pandemic has made marketing and public relations (PR) difficult. Many companies have had to change the way they communicate to their audience. See how to market and do PR during uncertain times below. As reported by Forbes on October 27th, 2020 by Simon Corbett. Marketing And PR In Uncertain Times Our current pandemic reality does not share too many obvious similarities with the book Love in the Time of Cholera, but you could say that marketing and love are at least partly connected. After all, they both use communication to build a relationship. Granted, one is more intimate than the other, but for relationships to survive during a pandemic-inspired lockdown, they do need some attention. Do You Say It Best When You Say Nothing At ...

Maximizing Mobile with Targeting and Personalization image

Adults in the U.S. are expected to spend on average three and half hours on non-voice mobile media, and about 70 percent of their media time and 90 percent of their social media time on their smartphones. It’s settled then, right? You understand that mobile marketing offers increase customer engagement and selling opportunities, and it’s time to create an approach into the mobile environment. Mobile Marketing Benefits Experts agree that companies utilizing mobile strategies are seeing benefits such as improved cost efficiencies, closer connectivity with customers, and more accurate data points. That’s because for marketers, mobile advertising provides a more effective way to target and retarget their audiences, create higher-level personalization, and be freed of barriers like time and location. Another key ...

14th of June, 2018
In: Influencer Marketing, Marketing Best Practices, Marketing Strategies
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What is the Next Big Thing in Marketing? image

It’s important for all marketers to stay on their toes and adapt to the ever-changing marketing climate. At the very least, it’s critical for their survival against rivaling companies; if they aren’t adopting the newest practices, they can easily fall behind. At the very best, marketers can spot a new way to gain an edge over competitors. So, what is the next big thing in marketing? We explore some possible theories. Voice Search Alexa, Google Voice, Siri - voice search is becoming widely adopted, and quickly. Consider that the trend is one of the most quickly adopted trends in history. 40% of US adults are using voice search at least once per day, and 60% of those have only started using ...

How Marketing Can Ensure Sales Success image

Companies with strong sales and marketing alignment grow revenue at a 64% greater rate than those a little more fractured. It shouldn’t come as a surprise. In order for a company to be truly successful, you’ll want everyone - from HR to IT to Marketing - to be on the same page. If each department has separate goals, how can they work cohesively towards the company’s vision together? Marketing and Sales, in particular, rely on each other heavily. Marketing’s communications lure the customer in, and Sales ensures they commit to the final purchase. Without Marketing, there are no leads, and without Sales, there are no transactions. Because of their close reliance on one another, it’s important that they work together ...

How Do You Compare to Your Digital Marketing Peers? [STATS] image

Adobe conducted a survey on digital marketers in 2016 to find out their priorities and challenges. The survey had some interesting finds. Digital marketing is becoming more advanced and widely adopted than ever. How do you stack up against your competition? Find out in the stats below. Digital Maturity Adobe had marketers rank their digital maturity in one of four categories: Advanced, Focused, Emergent, and Nonexistent. Their definitions are as follows: Advanced: Data mostly integrated, best practices generally followed, automation common, strong technical skills. Focused: Data and processes somewhat integrated, automation common, solid and expanding technical skills. Emergent: Basic data integration, some automation, growing technical capacity. Nonexistent: Limited data in silos, no automation, low technical capacity. Only 19% ranked themselves as advanced; ...

5 Great Examples of Email Marketing image

Email marketing may not be the flashiest or newest form of digital marketing, but it’s tried and true and still extremely effective. One potential challenge, however, is making your email stand out. Consumers filter through their emails every day, clicking only what interests them, and ignoring or deleting the rest. How can you avoid being filtered out? Check out these 5 great examples of email marketing. 1. Personalize like Poncho. Poncho provides customizable emails that are both cute and clever. it offers updates on your commute and weather, complete with short bits of text and gifs. They’ll even tell you how it will affect your hair that day. Overall, a great way to provide personalized emails to subscribers. 2. Do more with transactional ...

Modern Marketing Trends to Watch For In 2017 image

Last year we predicted the Modern Marketing Trends of 2016. But times have changed; here are some marketing trends of 2017. Chatbots and AI will become mainstream. Chatbots and artificial intelligence aren’t exactly new, but their widespread adoption is. Chatbots will use AI to both learn from the users it speaks with and from sources around the web. We’re already seeing the start of chatbot and AI growth – with virtual assistants in both Apple and Google phones, on home devices like Amazon Echo, and branded chatbots on messaging apps. There are countless examples, and with both smart home technology and messaging app adoption on the rise, this trend is showing no sign of slowing down. Consider taking advantage of this trend ...

2014 Marketing Trends That Didn’t Go So Well image

As the end of 2014 approaches, we thought we would take a look back at marketing trends of the year. 2014 was an innovative year for marketing, however, for every successful marketing trend, there were many other trends that were not so good. Here is a look at some failed strategies and tools that are fading into obscurity. 1. QR Codes In the United States, QR codes are going to be next to meaningless in 2015. According to entrepreneur.com, in 2013, only 19.1 percent of consumers had ever scanned a QR code and these numbers have not significantly increased in 2014. One of the main reasons that QR codes are an ineffective strategy is because the majority of mobile users don’t have ...

Startup Marketing Best Practices image

The high failure rate of startups can most often be attributed to ineffective marketing. This Startup Marketing Best Practice Guide attempts to identify the critical marketing disciplines, and sub-disciplines required to succeed including competitive analysis, branding, digital marketing, and ongoing communications. Digital marketing encompasses key sub-disciplines of web design, search engine optimization, social media, and content. To download, please click ...

Healthcare Technology Marketing Services image

Healthcare technology is changing rapidly, and requires very specialized marketing to maximize success. As a result, we have launched a healthcare technology marketing practice to serve clients in categories such as healthcare software, healthcare information technology, electronic and capital equipment, medical devices, and more. We have extensive experience managing national and global healthcare technology brands including Nobel Biocare, Concentra Preferred Systems, Panoramic Imaging, AfterMath Claim Science, Amcor Flexibles (pharma division), Eaglesoft (clinical software), Healthpoint Capital, and more. Recently, we implemented a comprehensive digital marketing program for Evolution1, the leading employee healthcare benefits software provider. The program includes blogging and content marketing, publicity, events, search engine optimization, social media marketing, and more. In 2013, MMP developed and launched the Healthcare Trends Institute, an ...

MMU on LinkedIn: Newly Improved Group image

One of the most important aspects to any campaign is its ability to remain topical and competitive on social media. In respect to this, we at Modern Marketing University would like to invite you to connect with us on our newly improved LinkedIn Group. We post discussion topics and polls about changes in the marketing world, and provide our answers to any questions that you ask. In Addition to this, we also offer our insights on many other Social Media Profiles: Twitter (@ModMktgUniv) Google+ (Modern Marketing Partners) Facebook (Modern Marketing Partners) Feel free to comment and discuss using the tools ...

23rd of December, 2013
In: B2B Marketing, Marketing Best Practices, Marketing Strategies
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Top 10 Modern Marketing Resolutions For 2014 image

It is reported that only 8% of people achieve their New Year's Resolutions. Don't become another statistic. Make 2014 a year of marketing success with the following 10 modern marketing resolutions for your company: 1. We Will Get Visual As attention spans decrease, and the oversaturation of information continues, visual (and micro) content will become even more important. Infographics, videos, pictures. The popularity of sites like Instagram, Vine, or Snapchat is a clear indication of a preference shift towards visual. Visual content will dominate in 2014. Consider these statistics (Wishpond): 90% of information transmitted to the brain is visual, which is processed 60,000 times faster in the bran than text. Videos on landing pages increase average page conversion rates by 86%. Businesses who market ...

8 Marketing Faux Pas to Avoid in 2014 image

Is your marketing a Faux Pas? Modern Marketing Partners has launched a marketing faux pas campaign series aimed at redefining the challenges and mistakes made by many marketers. With 2013 coming to a close, marketing planning for 2014 is well underway. Be sure to avoid the following Faux Pas for a successful 2014: Borvertise Borvertise: The act of producing boring, unoriginal ads often resulting in no sales. While curing insomnia is admirable, if your advertisement can put people to sleep it is time for a change. Advertising is the heavyweight champion of traditional marketing, and a boring advertisement is the equivalent of a pillow fight. Advertising can build awareness and change perceptions, fast! And direct response advertising can generate leads. Advertisements should have: Arresting ...

CMO vs. CIO: Clash in the Cubicle image

Only 10% of top marketing and IT executives believe collaboration between their corporate functions is sufficient. With increased popularity and demand for a digital marketing presence, and with marketing being increasingly reliant on technology, marketing and IT alignment is now a requirement for success. Customer relationship management (CRM), mobile applications, marketing automation, data warehousing, and social media are just a few marketing initiatives that can create an increased need for marketing-IT collaboration. And in the digital world, a disconnect could prove futile. Below we will share an infographic based on Accenture's 2013 study, The CMO-CIO Disconnect, detailing the divide between departments, and provide recommendations for improving the CMO-CIO relationship. CMO vs. CIO Tips For Marketing-IT Alignment Having shared goals and metrics encourages both ...

2nd of October, 2013
In: B2B Marketing, Marketing Best Practices, Marketing Strategies
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3 Ways To Align Marketing & Sales in 2013 image

With increased pressure on both sales and marketing departments to do more with less, collaboration is no longer a pipe dream, but a requirement. The sales and marketing divide has been well documented and experienced throughout business history: “Our campaign was brilliant. It is the sales teams fault it did not succeed” – Marketing “The marketing department has no idea what customers are really like. And they set prices too high!” – Sales And, in the digital information age, the divide is expanding even more! Today, 83% of B2B buyers research and make product decisions online (Brafton). Thereby, communicating with the sales team of a company even less! The digital age has created its own set of challenges and opportunities for marketing and ...

Top 10 Inbound Marketing Strategies image

Inbound marketing, one of the top marketing buzzwords emerging over the past of couple of years, will be used by 58% of companies this year. In addition, 48% of marketers plan to increase their inbound marketing spend in 2013 (Hubspot). For the old-school marketer or traditionalist, inbound marketing is considered a “pull” strategy, while outbound marketing is considered a “push” strategy. Our new inbound marketing whitepaper, will share the top 10 inbound marketing strategies, followed by details on our Integrated™ Inbound Marketing Process with an accompanying infographic, and an inbound marketing case study. Top 10 Inbound Marketing Strategies Thought Leadership Blogging Social Media Search Engine Optimization (SEO) PR Integration Pay-Per-Click (PPC) Advertising Use Calls-to-Action Generate Word of Mouth Leverage events Integrated Inbound™ Marketing To download a printable PDF version of the whitepaper visit: ...

Emotional Marketing For B2B Companies image

Emotional marketing moves beyond rational marketing that focuses just on product attributes, to emotional marketing that focuses on capturing share of heart with products that connect on a deep personal and emotional level with customers (B2Bwhiteboard). Emotional marketing is a frequently used tactic for business-to-consumer (B2C) companies. But how can business-to-business (B2B) companies leverage such an effective tactic? First, remember that behind every business decision, a person is involved! Therefore, emotion-triggering techniques can still be effective, just with a slightly different twist. For B2B companies, emotional marketing should appeal to different emotions than consumer purchases. Geoffrey James shared seven unique “emotional hooks” that drive B2B buying: Job Security The buyer feels "safe" purchasing from you and your firm. Because he believes that you'll ...

Is Your Marketing Modern? Get a Modern Marketing Report Card! image

Modern marketing is an evolved mix of strategic marketing, traditional marketing, internet and new media, and better results measurement. Modern marketing is more effective. More cost efficient. More measurable. More targeted. More social and mobile. Is your marketing modern? Modern Marketing Partners is now offering a free modern marketing report card for qualified marketers! The free Modern Marketing Report Card grades brand or company marketing effectiveness on a range of marketing parameters including: Brand execution Marketing programs Internet marketing Social media implementation Marketing results measurement Interested marketers can fill out a brief, web-based form and upload marketing samples. The Modern Marketing Partners team will grade submissions by category on a 4-point scale (4.0 = excellent), and provide an overall grade point average (GPA). Also, the report card includes three ...

27th of May, 2013
In: Cause Marketing, Public Relations, Social Media, White Papers
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How Brands Can Use Cause Marketing For Results image

Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the marketing mix for companies and brands of all types and sizes. Research shows 75% of consumers believe companies should support charities and nonprofits with financial donations, while 61% say they will buy a new brand if it supports a cause they care about (Do Well Do Good). Cause marketing allows companies the opportunity to succeed financially while simultaneously doing something good for the community. In our recently published whitepaper, How Brands Can Use Cause Marketing For Results, we shared the types of cause marketing, cause marketing tips, case studies, and an infographic. Below we will share 6 tips for effective ...

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