by Lindsay Brown | Jan 8, 2026 | Marketing Planning
Budgets are flat while revenue targets keep climbing. According to Gartner, marketing budgets held steady at 7.7% of revenue in 2025, which means scattershot channel experiments waste both money and time. Digital advertising now represents about 73% of global ad...
by Lindsay Brown | Mar 14, 2023 | Content Marketing
Thanks to online presence, companies must work on a content marketing plan, a strategic move to drive traffic to websites. Content creators must consider relevance, search engine optimization, and boosting content to promote sales. However, a strategic plan is...
by Lindsay Brown | Oct 26, 2020 | Marketing Strategies
Having a step by step plan allows marketers to achieve their goals. Having a strategy in place will help marketers grow and succeed in the future. As reported by Forbes on September 16th, 2020 by Lynne Golodner. Successful Marketing Requires Strategy My son wanted to...
by Lindsay Brown | Mar 18, 2020 | Email Marketing, Marketing Planning, Marketing Strategies
California Consumer Privacy Act (CCPA) was effective on January 1st, 2020. It outlines new standards for data collection and the penalty if businesses do not follow these standards. How does this affect marketers? Well, the way marketers use personal information has...
by Lindsay Brown | Jan 9, 2013 | B2B Marketing, Content Marketing, Inbound Marketing, Marketing Planning
In this time of New Year’s resolutions, why not set some resolutions for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion. Commit to these modern marketing new year’s resolutions to...
