Marketing Analytics Archives - Modern Marketing Partners

5 Tools To Help You Make Data Driven Decisions standard

Data is increasingly important in today's market and has become a key piece to guide decision-making and strategic planning for companies across all segments. However, to transform this information into knowledge and competitive advantages, organizations need to prioritize data driven decisions. This term refers to data-driven organizational processes in which companies base their decision-making and strategic planning on the collection and analysis of information – rather than intuition or anecdotal experience. These decisions are not just a tool, but a whole methodology that gives organizations a more accurate idea of their business, allowing them to take advantage of opportunities and anticipate trends and problems. For this to happen, the tools used in data driven companies collect data from different sources, both internal ...

17th of April, 2019
In: Analytics, Digital Marketing, Marketing Tactics, Social Media
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9 Components for Comparing Social Media Analytics Platforms image

Companies devote a great deal of time and resources today into developing and executing social media strategies to deliver on the goals important to their organizations. They create well thought-out content that addresses these goals, which may differ based on the social channel as well as their industry, value proposition or ROI expectations. For example, a company may use social media to build a community around thought leadership, or to increase brand awareness and trust among its clients or to help nurture prospects during the lead gen process. Or you may be nodding your head up and down to all three of these goals. On the flip side, your clients are utilizing social media every day too – posting thousands of ...

Analytics New Role in Website Design image

Companies are embracing the digital transformation and looking for marketing initiatives that drive customers to their online channels. Website optimization, including site redesigns are topping the list of must dos for many marketers this year. And they’re looking to be guided by analytics that are aimed at improving the customer experience. Using real-time customer data and analytics allows for decisions to be made based on customer needs and provides a foundation for continuous optimization. With tools like Google Analytics, heat maps, and feedback surveys, design and digital strategies can truly be made based on real data. Taking this approach means moving away from redesigning based only on intuition or company leadership input. For many organizations this requires a cultural shift to ...

9th of June, 2015
In: Information Technology Marketing, Marketing Strategies
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How to Use Big Data for Marketing image

What is big data? It’s hard to say when it’s an evolving term in an evolving industry. Big data can be used in a number of different ways, which can be complex for a company with a massive volume of data. Each industry has it's own structured and unstructured data to analyze, but as the marketing industry has transformed over the years, new software and technology has given businesses of all sizes the ability to reach an audience at lower costs. However, it takes a certain skill in analyzing big data and strategically reach the right customers at the right time. With the help of big data and marketing analytics, large amounts of data that companies have acquired over time can ...

Tags ArchivesMarketing Analytics