by Lindsay Brown | Nov 9, 2022 | Analytics, Data-Driven Marketing
Data is increasingly important in today’s market and has become a key piece to guide decision-making and strategic planning for companies across all segments. However, to transform this information into knowledge and competitive advantages, organizations need to...
by Lindsay Brown | Nov 8, 2022 | Analytics
Businesses small and large are working overtime to incorporate analytics into virtually every part of their operations. From manufacturing to logistics to marketing, organizations that skillfully apply the power of analytics are reaping the competitive benefits...
by Lindsay Brown | Apr 17, 2019 | Analytics, Digital Marketing, Marketing Tactics, Social Media
Companies devote a great deal of time and resources today into developing and executing social media strategies to deliver on the goals important to their organizations. They create well thought-out content that addresses these goals, which may differ based on the...
by Lindsay Brown | Aug 8, 2018 | Analytics, Web Design
Companies are embracing the digital transformation and looking for marketing initiatives that drive customers to their online channels. Website optimization, including site redesigns are topping the list of must dos for many marketers this year. And they’re looking to...
