Lead Generation Archives - Modern Marketing Partners

5 Lead Generation Tips for Lawyers standard

Investing in a strong lead generation strategy helps you attract new clients, set your law firm up for growth and success, and stay ahead of the competition. Read on for five lead generation tips for lawyers. 1. Develop a great website Your lead generation efforts should start with your website. A website builds your brand online and informs people what you do, who you are, and why they should choose you over the competition. An ideal law firm website should have a professional design and be optimized for search engines, include quality content and lawyers bio, and have clear call-to-action buttons. Be sure to optimize your website’s page layouts for mobile phones to reach a larger audience. You should improve the ...

Proven Methods for Increasing Your Website Conversion Rate standard

So, your business is up and running. You have built up a brand, and you have a few loyal customers who keep coming back to your site. You might even have a lot of customers, but want to start expanding operations even further. What do you do? In this digital day and age, the answer to that question usually lies in looking inward and ascertaining what you can do internally to broaden your audience. In fact, the advice we give to most people is to look at their website and see what it is doing and how their digital marketing is working for them. With this in mind, we thought we would bring our advice here. In this short article, we ...

5 Content Frameworks That Drive Quality Leads standard

Digital marketing is said to be essential for every business that wants to grow revenues quickly. However, your revenues can only increase if you're getting quality leads from your marketing efforts. One of the digital marketing strategies you can leverage is ensuring that you're churning out quality content to your target audience. Writing content that generates leads which later converts into customers is a skill that can't be attained overnight. It may require you to take online content marketing courses or hire experts who can churn out awesome and engaging content for you. You need not fall into the misconception that the more content you write, the more leads you get. Not all content produces leads, maybe because it's not tailored ...

8 Signs Your Business Needs Lead Generation standard

Lead generation is the lifeblood of any business. Without generating leads, it will be impossible to grow your business. It is because you are not getting new customers to keep streams of revenues coming. There are two ways to grow businesses: Get more money from existing customers Get new customers If you run a small business, you can benefit a lot from launching an online lead generation campaign powered by a lead generation company. How do you know that you should get a lead generation service? Consider the following. Your company is new. If you are running a startup, chances are your funds are stretched for the interim, and you are still in the stage of hiring staff members and acquiring new tools and ...

Secrets to VAR Sales Success image

Before the whole world got the memo that software consulting and implementation is the road to riches, early value-added resellers (VARs) and channel partners that were fortunate to represent legacy publishers like Great Plains, Sage, Microsoft and many others could close deals just by getting referrals from relationships, networking, telemarketing, and yes, sales staff. Only basic marketing was required (can you spell Tchotchke?). Fast forward to 2020, more than 100,000 software publishers exist with 1 million projected by 2027 (source: Forrester). With channel partners often competing with the publishers they represent. To say business software is a competitive market is an understatement. With that set-up, sit back and take in some perspective on such thought-provoking questions as: Why VARs are relevant? How ...

Lead Conversion Rates for Software image

Lead conversion rates in the business software industry is a topic of high interest to software publishers and software channel partners alike. That said, little information exists publicly on this very specialized subject. To be sure, lead conversion rates vary for different software ecosystems. To shed some light on the subject, the software marketing experts at Modern Marketing Partners will provide some necessary sales lead definitions and background information, then compare lead conversion rates for two software ecosystems, and finally, provide some relevant, additional information on sales lead generation. Learn more about our software marketing services here. MQLs vs. SQLs Before digging into lead conversion rates, it will be helpful to understand some useful definitions. First, Marketing Qualified Leads or MQLs are defined as ...

15th of July, 2019
In: Demand Generation, Lead Generation, Marketing and Sales, Sales Initiatives, Software Marketing
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25 Lead Generation Types and Tips image

In most business-to-business (B2B), and many business-to-consumer (B2C) scenarios, lead generation is necessary prior to sales, contracts, or customer acquisition. So what is lead generation, and how can you improve or maximize lead generation? Great questions! To answer, Modern Marketing Partners (MMP) will share a Definition of Lead Generation, along with some insight into the differences between Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs). Then, per the title, MMP will provide a list of 25 Lead Generation Types, along with corresponding tips that you can apply to achieve maximum lead generation effectiveness. Lead Generation Definition Fundamentally, Lead Generation is defined as the action or process of identifying and cultivating prospective customers (prospects) for a business's products or services. There are ...

Develop an Inbound Approach to Creating Relevant Content image

There’s a sports adage that many coaches tell their athletes, “let the game come to you.” It may seem like odd advice, because most sports-related activities and matches seem to be all about controlling the tempo and taking charge of the game. However, this different and disciplined approach can yield important benefits for players and professionals alike. For marketing professionals in today’s business climate, it means being patient, not passive, just alert and resolute. And it means letting the customer come to you. You still have to entice them of course, but it may be over a longer period of time. How do you establish visibility and credibility with this approach? By creating relevant content that has more in common ...

Nimlok: 7 Tips for Following Up After a Trade Show image

Follow up after a trade show is just as crucial as your actions during the trade show. Our friends at Nimlok describe 7 important tips for trade show follow up below (original article here). Respond with a Follow Up within 24 to 48 Hours The absolute best tip for following up after a trade show is to do it quickly. A prompt response may be exactly what you need to set your company apart from the competition. If you have a follow up campaign already set up and ready to go, it will make things much easier. In fact, if you’re collecting emails via tablets or kiosks, you can have your follow up emails scheduled and ready for delivery. Fully Qualify Leads ...

17th of June, 2016
In: Content Marketing, Inbound Marketing, Thought Leadership Marketing
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Thought Leadership Marketing Guide image

Thought leadership as a marketing discipline has been around for several decades. Some credit large consulting firms that published research (e.g. The McKinsey Quarterly, Deloitte Review). Defined as positioning a company or individual as an expert through current, relevant and valuable content, thought leadership marketing (TLM) is intuitively appealing because customers seek information, education, and expertise when evaluating options, or making important decisions. Another TLM definition references the need for expertise when a high degree of financial or emotional risk is involved. That said, TLM is likely important for a broad range of categories including information technology (IT), software, consulting, big ticket purchases, new technologies, and complex products or services. As you might expect, there are many challenges to effective thought ...

3rd of June, 2016
In: B2B Marketing, Content Marketing, Software Marketing
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Software Marketing Guide image

Software marketing is a special beast to conquer. With so many companies attempting to gain some market share, it is not easy to grab a footing. Moreover, customers are becoming exhausted by many marketing tactics. Following are 3 major challenges of software marketing. Intense Competition Effective marketing of business software to executive decision makers is increasingly challenging. With broad adoption of software as a service (SaaS), and high valuations for independent software vendors (ISVs), competition has grown dramatically over the last decade. Today, over 100,000 software brands compete in more than 300 categories. Paid Marketing Over-Saturation Your competitors are using all kinds of paid marketing and sales tactics. This is also giving the largest brands the advantage, because they have more capital to spend on marketing. The ...

5 Traits of Indispensable B2B Marketers image

As a Business to Business (B2B) Marketer, your leads and achievements are your lifeblood. But what does it take to become an indispensable marketing professional? Learn how to not only keep your job, but provide the best turnaround to your company with these five skills you need for success in 2014 and beyond. Keep Your Job, Gain Recognition, and Get the Most from Your Marketing Program What does it take? Each day, marketers face new challenges and opportunities to get the most from marketing programs. How can you reorient yourself and your programs for optimized growth? 1. Embracing Customer Relationship Management Software Companies are adopting CRM and salesforce automation (SFA) systems to make their sales teams more efficient, and to make their marketing ...

Lead Generation through Landing Page Development image

When developing a lead generation strategy, many factors go into leads. One of the most important considerations in both website development and lead generation is the creation of landing pages that are both SEO friendly and will motivate visitors to act. How can you do this? Where should you start? Read on to see the guide to landing pages. With special thanks to Tuesday Marketing Notes author Eric Gagnon, we would like to share with you Developing Effective Landing Pages for Successful Lead Generation. Landing Pages for Lead Development Previously, we've covered the techniques for writing effective, response-generating text ads for Google AdWords and other keyword search marketing programs. This week, we’ll cover the very important techniques required to develop effective landing ...

11th of November, 2017
In: B2B Marketing, Inbound Marketing, Lead Generation, Website Best Practices
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IP Lead Tracking — Just the Facts image

There’s a new tool in your marketing tool box. A tool that can identify your website visitors, that until now, often remained anonymous. IP Lead Tracking is typically a subscription service that uses analytics code and databases to deliver timely and user-friendly reports. It is reported that although 90% of B2B sales begin with a web search, only 2-3% of website visitors complete a contact or registration form. While website analytics software report traffic or visitors, page views, bounce rate and other useful statistics, actual sales leads from registrations are a fraction (2-3%) of website visitors. What if you could identify all those anonymous website visitors? A marketing no-brainer, right? Enter IP Tracking Software Think of a Caller ID for your website. ...

Content Marketing: 7 Steps to Driving Interaction image

Content marketing is one of the most popular topics in marketing today. But with everyone jumping on the bandwagon, what content is effective? Valuable? Lead generating? To that end, following are 7 Steps, Tips and Strategies for effective content marketing. We share with you a recent article by Social Media Today contributor Mark Learner about Content Marketing titled Top 7 Tips for Effective Content Marketing. Along with our own editorial and ideas for proper content marketing. 1. Save the Sales Pitch for Your Sales Team Effective content marketing leaves the pitch to the salespeople. The minute you start talking about how great your product is, the reader sees right through this and closes the page. Give your readers information they want and ...

5th of November, 2012
In: B2B Marketing, Content Marketing, Marketing Measurement
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Content Marketing Measurement image

How can you measure content marketing? A new eBook entitled, "A Field Guide to the Four Types of Content Marketing Metrics" is now available from the Content Marketing Institute and Convince&Convert. It is all too common that content marketers believe they can't accurately measure results, or a tactic isn't measurable, or they don't feel comfortable measuring content. Below you will find the four types of content marketing metrics, including consumption, sharing, lead generation, and sales, that enable you to measure their impact on your business. You can view the entire content marketing report here. Consumption Metrics The simplest of content marketing metrics, consumption metrics answer the question, "How many people viewed, downloaded, or listened to this piece of content?" They measure ...

Tags ArchivesLead Generation