Tags ArchivesLead Generation

Nimlok: 7 Tips for Following Up After a Trade Show image

trade show

Follow up after a trade show is just as crucial as your actions during the trade show. Our friends at Nimlok describe 7 important tips for trade show follow up below (original article here). Respond with a Follow Up within 24 to 48 Hours The absolute best tip for following up after a trade show is to do it quickly. A prompt response may be exactly what you need to set your company apart from the competition. If you have a follow up campaign already set up and ready to go, it will make things much easier. In fact, if you’re collecting emails via tablets or kiosks, you can have your follow up emails scheduled and ready for delivery. Fully ...

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Thought Leadership Marketing Guide image

thought leadership marketing

Thought leadership as a marketing discipline has been around for several decades. Some credit large consulting firms that published research (e.g. The McKinsey Quarterly, Deloitte Review). Defined as positioning a company or individual as an expert through current, relevant and valuable content, thought leadership marketing (TLM) is intuitively appealing because customers seek information, education, and expertise when evaluating options, or making important decisions. Another TLM definition references the need for expertise when a high degree of financial or emotional risk is involved. That said, TLM is likely important for a broad range of categories including information technology (IT), software, consulting, big ticket purchases, new technologies, and complex products or services. As you might expect, there are many challenges to effective ...

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Software Marketing Guide image

software marketing

Software marketing is a special beast to conquer. With so many companies attempting to gain some market share, it is not easy to grab a footing. Moreover, customers are becoming exhausted by many marketing tactics. Following are 3 major challenges of software marketing. Intense Competition With over 6000 competitors in over 300 categories of software alone, competition is enormous. Some of the most competitive categories include Project Management (489 competitors), CRM (399), and Human Resources (363). With such a large crowd, it can be difficult to stand out. Paid Marketing Over-Saturation Your competitors are using all kinds of paid marketing and sales tactics. This is also giving the largest brands the advantage, because they have more capital to spend on ...

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5 Traits of Indispensable B2B Marketers image

As a Business to Business (B2B) Marketer, your leads and achievements are your lifeblood.  But what does it take to become an indispensable marketing professional?  Learn how to not only keep your job, but provide the best turnaround to your company with these five skills you need for success in 2014 and beyond. Keep Your Job, Gain Recognition, and Get the Most from Your Marketing Program What does it take? Each day, marketers face new challenges and opportunities to get the most from marketing programs.  How can you reorient yourself and your programs for optimized growth? 1. Embracing Customer Relationship Management Software Companies are adopting CRM and salesforce automation (SFA) systems to make their sales teams more efficient, and to ...

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Lead Generation through Landing Page Development image

When developing a lead generation strategy, many factors go into leads.  One of the most important considerations in both website development and lead generation is the creation of landing pages that are both SEO friendly and will motivate visitors to act.  How can you do this? Where should you start? Read on to see the guide to landing pages. With special thanks to Tuesday Marketing Notes author Eric Gagnon, we would like to share with you Developing Effective Landing Pages for Successful Lead Generation. Landing Pages for Lead Development Previously, we’ve covered the techniques for writing effective, response-generating text ads for Google AdWords and other keyword search marketing programs. This week, we’ll cover the very important techniques required to develop ...

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IP Lead Tracking — Just the Facts image

There’s a new tool in your marketing tool box. A tool that can identify your website visitors, that until now, often remained anonymous. IP Lead Tracking is typically a subscription service that uses analytics code and databases to deliver timely and user-friendly reports. It is reported that although 90% of B2B sales begin with a web search, only 2-3% of website visitors complete a contact or registration form. While website analytics software report traffic or visitors, page views, bounce rate and other useful statistics, actual sales leads from registrations are a fraction (2-3%) of website visitors. What if you could identify all those anonymous website visitors?  A marketing no-brainer, right? Enter IP Tracking Software Think of a Caller ID for ...

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