by Lindsay Brown | Jun 29, 2025 | Marketing and Finance
A proper cooperation of marketing teams and deal teams is the key to either success or defeat in the efficient communication in the competitive world of investment banks. Even though both departments have the same aim of promoting the growth of business, they work in...
by Lindsay Brown | Jul 25, 2024 | Content Marketing, Customer Experience
CRM-driven content marketing has become indispensable for reaching and engaging customers effectively. Businesses can create more personalized and impactful marketing strategies by tailoring content to customer journeys. This approach enhances customer experience and...
by Lindsay Brown | Sep 22, 2022 | Customer Experience
Many businesses today focus on delivering quality rather than just making a sale. It is obvious, as building meaningful relationships with your customers is the key to beating off stiff competition. The early stage of fostering a connection with your users is customer...
by Lindsay Brown | Sep 3, 2021 | Marketing Best Practices, Marketing Tactics
As a marketer, it’s important to look around for inspiration. You can learn lessons from pretty much any other industry. The trick is knowing how to incorporate them into your own business. This guide will look at some of the main marketing lessons you can learn from...
by Lindsay Brown | Mar 23, 2018 | Inbound Marketing
Dropbox and Salesforce announced a global partnership agreement last week to help customers of both companies get more from the joint use of their products and services. Salesforce has the No 1 marketshare in customer relationship management products and Dropbox...
