As a marketer, it’s important to look around for inspiration. You can learn lessons from pretty much any other industry. The trick is knowing how to incorporate them into your own business. This guide will look at some of the main marketing lessons you can learn from online gambling.
The Power of SEO
Look behind any online gambling operation, and you will see a huge focus on SEO. They understand that it’s important to be visible to new customers organically. Online gambling websites have off-page SEO down to an art form. Plus, they focus on competing for new keywords all of the time. Just search for any major sporting tournament, and you will find sports betting sites fighting for the number one spot.
Bonuses and Free Play Offers
One of the biggest lessons from online gambling is the power of bonuses and free play offers. It’s almost impossible to find an online gambling site without an introductory bonus or free play offer. This is all about attracting new customers. Online gambling websites understand that once a customer signs up to their website, they can market to them much easier. So, they put a huge amount of effort into convincing new customers to join up.
Social media is becoming one of the most important tools in a marketer’s toolkit. It provides a direct line between you and your customer, which online gambling sites use to great effect. They use social media to build relationships with customers and advertise free offers and bonuses.
Pretty much every successful online gambling site has an impressive content marketing strategy. From videos to blog posts, they provide free and valuable content for their audience, which increases traffic and helps with SEO. Content marketing might not be the most important part of an online gambling site’s marketing strategy, but they aren’t ignoring it either.
Pay-per-click (PPC) Advertising
Pay-per-click (PPC) advertising is absolutely essential for online gambling sites. As they fight for the top position on Google through SEO, they also secure their spot through Google Ads. This means that they have to pay a small fee every time someone clicks on their ad. The job then is to convert them into a sign-up. This is normally done through an amazing free offer.
Customer Relationship Management (CRM)
Online gambling businesses pay close attention to customer relationship management (CRM). This is a technology that allows them to manage interactions and relationships with customers. It allows online gambling sites to create an omnichannel approach to marketing, sales, and customer service.
Customer retention is super important to online gambling sites. They put a huge amount of effort into getting new customers to sign up. However, that’s just half the battle. After that, they have to keep customers interested. One of the ways they do this is through loyalty programs. For example, loyal customers might get a certain number of free bets or free spins. This encourages customers to keep playing. Rewarding loyalty is something that more businesses should focus on.