by Lindsay Brown | Jan 25, 2019 | Account Based Marketing, Channel Partner Marketing, Content Marketing, Digital Marketing, Inbound Marketing, Information Technology Marketing, Software, Vertical Marketing
Prior to Micro-Vertical Marketing, there was Vertical Market Development, a mature and proven marketing approach or process defined as marketing activities that target and communicate with decision makers in specific/defined market segments. More recently,...
by Lindsay Brown | Dec 13, 2012 | Channel Partner Marketing, Content Marketing, Inbound Marketing, Infographic, White Papers
In the not so distant past, marketing of software systems, hardware or IT services by channel partners or value-added resellers (VARs), was secondary in importance to sales and business development. Today, changing marketing dynamics have forced channel partners,...