Tags ArchivesChannel Partner Marketing

Channel Partner Marketing – Top 10 Best Practices image

In the not so distant past,  marketing of software systems, hardware or IT services by channel partners or value-added resellers (VARs), was secondary in importance to sales and business development. Today, changing marketing dynamics have forced channel partners, vendors, and publishers to reconsider and elevate marketing to mission critical status. This blog will identify four (4) reasons that effective channel partner marketing is more important than ever, followed by  Top 10 Marketing Best Practices for Channel Partners, a channel partner marketing infographic, and links to additional resources. (Click Read More below) 4 Reasons Channel Partners Should Reconsider Marketing  First, sourcing or selection IT related products or services has shifted. Studies show that up to 90% of technology products and professional services sourcing ...

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