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Case Studies are Key to New Business

by Lindsay Brown | Jul 27, 2018 | Marketing Case Studies, Marketing Strategies

Sure, telling a buyer what your business can do for them is important; but it’s also important to prove that your words are more than just words. Case studies are a great form of proof that tells a potential customer what your business has already done in a compelling...

Content Marketing Tips For B2B Companies

by Lindsay Brown | Apr 30, 2015 | B2B Marketing, Content Marketing, Marketing Best Practices

Content marketing is a hot topic! In fact, 86% of B2B Marketers are using content marketing (CMI) . So what is it? We define content marketing as the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain...

Technology Marketing: What Can Case Studies do for your Goals?

by Lindsay Brown | Mar 24, 2014 | Information Technology Marketing

When you are marketing your technology company to potential buyers, what are the best ways to reach these customers?  How can you establish your credibility and gain more interaction from purchasers?  Enter the case study. The case study is one of the greatest ways to...

A Guide to Modern B2B Content Marketing

by Lindsay Brown | Jan 7, 2013 | B2B Marketing, Content Marketing, White Papers

With the rapid increase in the use and discussion of content marketing, it’s time to address how modern B2B companies can leverage content marketing to build awareness, traffic, and leads. How can you plan your content marketing initiatives? What types of content are...

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