by Lindsay Brown | Jun 6, 2014 | Marketing Case Studies
A provider of data communication tools, the Dek Div. of Tyco Electronics (Now TE Connectivity), was in need of brand assistance. What did leading Naperville Marketing Agency Modern Marketing Partners do for the company? Read on to learn the benefits and services...
by Lindsay Brown | May 5, 2014 | Content Marketing
Is your content marketing strategy missing the point? Even worse, is your brand story going untold and unshared? With so many different types of content available to tell your brand story, and so much potential for distribution, what can your company do to build...
by Lindsay Brown | Apr 30, 2014 | Healthcare, Marketing Case Studies
What happens when a leading health service provider achieves rapid growth? The team needed to attain a new image in order to continue meeting strategic brand goals. This is why Modern Marketing Partners (MMP) offered assistance and consulting to Concentra Health in...
by Lindsay Brown | May 1, 2013 | Branding
One of the biggest difficulties, indeed roadblocks, to name development is the high likelihood that the brilliant name that came to you in your sleep last night is already trademarked. In saturated categories like consumer products, healthcare, and technology,...
by Lindsay Brown | Aug 16, 2012 | Branding, Launch, Marketing Planning
Branding is typically thought of as developing a name or a logo for a company or product (service). However, branding is much broader and includes brand strategy, brand identity, brand management and the brand experience. Here we will cover quick basics of branding so...
