Tags ArchivesB2B

What is B2P Marketing? image

What is B2P

We all know what business-to-business (B2B) and business-to-consumer (B2C) marketing is, but what is business-to-people (B2P) marketing. During the pandemic, a lot has changed in marketing. The target audiences’ life has made a change. So why are marketers now talking about a B2P world? As reported by MarketingProfs on September 23rd, 2020 by Colleen Martell. Forget B2B and B2C: It’s a B2P World Now Once upon a time, defining whom you were selling to guided everything, from how you priced and distributed your products to how you marketed them. The starting line for just about any company's go-to-market strategy was to figure out whether it's a business-to-business (B2B), business-to-consumer (B2C), or business-to-business-to-consumer (B2B2C) firm. You may have noticed the use of the past tense ...

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B2B Reviews are Important image

B2B Reviews

Do you still believe in reviews? How about B2B reviews? Well, you should start believing in business-to-business (B2B) reviews and adding them to your marketing mix. As reported by Forbes on September 22nd, 2020 by Elizabeth Shea. Why B2B Reviews Should Be An Essential Part of Your Marketing Mix No matter what industry you're in, gaining third-party validation and customer reviews is important. Just like a consumer is more likely to buy a well-received product on Amazon or Travelocity, your customers are more apt to purchase your services if you have peer groups and other customers actively touting the benefits of working with your company and its solutions. Statistics show that 92% of business-to-business (B2B) buyers are more likely to purchase after reading a trusted ...

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Amazon Business: Amazon Launches B2B Online Marketplace image

Amazon Business B2B Online Marketplace

Amazon Business, a new online marketplace focused specifically on business-to-business (B2B) ecommerce, was recently launched. This new marketplace will serve as a connection between businesses and suppliers. Amazon Business Benefits In a statement released by the company, they outlined the following benefits of using Amazon Business: Tailored Business Experience: Unique search, browse and shopping experience that is tailored specifically to business purchasing. Business Accounts: Create a single or multi-user business account, invite additional users to join the account, and define groups of users to easily share payment methods and shipping addresses. Free Two-Day Shipping: Fast, free shipping on orders of $49 or more on tens of millions of eligible items, plus access to even faster shipping options. Multi-Seller Marketplace: View multiple offers on a single product ...

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Content Marketing Tips For B2B Companies image

Content Marketing For B2B

Content marketing is a hot topic! In fact, 86% of B2B Marketers are using content marketing (CMI) . So what is it? We define content marketing as the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain customers. Below we  will take you through the content marketing process. Planning; deciding what type of content marketing works best for your company and a content schedule. Implementation; including tips on how to write blogs, case studies, and white papers, and how to distribute your content. And finally, measurement; metrics to use to determine if your content marketing is effective. Content Marketing Planning The quality of a content plan can support both the effectiveness and efficiency of your content marketing initiative. Begin your planning by determining the mission of your ...

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