by Lindsay Brown | Jun 18, 2025 | Artificial Intelligence, B2B Marketing
Imagine you’re in a boardroom with your marketing team, huddled around a slide titled “Campaign Timelines” that feels more like a stress test than a plan. You know every outreach needs to be hyper-personalized, but the manual legwork threatens to burn out your...
by Lindsay Brown | May 17, 2023 | B2B Marketing
Referral marketing is becoming increasingly popular among B2B companies. In the digital age, referrals are more important than ever for businesses of all sizes. They provide an effective way to reach potential customers and build relationships with them. Referrals can...
by Lindsay Brown | Dec 20, 2022 | B2B Marketing
Who Are the Best B2B Database Providers in 2023? Are you struggling with your outreach or just want to re-invigorate your leads list? Then you need a B2B database provider. A B2B database provider will provide you with direct contact information for prospects and...
by Lindsay Brown | Nov 3, 2022 | B2B Marketing, Customer Experience
The customer journey is the process a customer goes through when buying a product or service. A B2B customer journey map is an interactive tool that shows how customers are targeted and engage with your brand. It provides insight into their needs and motivations,...
by Lindsay Brown | Nov 2, 2021 | Branding
B2B branding is usually seen as the boring, rational counterpart of B2C. This is because the two are targeted toward very different audiences. While B2C brands are often more focused on emotions, B2B brands are centered on justifying their business value. It makes...
