Tags ArchivesB2B Marketing

How to Market to Millennial B2B Buyers image

Marketing to Millenial B2B Buyers

The millennials are growing up, and as they do so, they move to more prominent, decision making roles. Take company B2B buying committees, for example. 82% now include at least one millennial employee. Considering the majority of buying teams now have some millennials to impress, it’s important to consider what they’re looking for when making purchasing decisions. So what roles do millennials play on their buying teams? 13% Decision-Maker 27% Influencer 17% Project Manager 38% Researcher This information shows that most millennials are not yet making the final decisions, but the fact that so many are researchers and influencers shows that they have an effect on the final decision. Without impressing them, you’ll likely never be seen by the decision-makers, ...

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Gain Active Viewers on LinkedIn image

Active Viewers on LinkedIn

Some social platforms, like Twitter, are relatively easy to grow a following. Like some posts, follow similar users; then watch your network grow. LinkedIn, however, is one of the more difficult platforms to gain engagement and viewers on, but it’s not impossible. Social Report provided some advice on gaining active viewers, as listed below. Utilize Oversized Pictures The right picture can draw in readers and vastly more numbers than even the most catchy of titles. Maximize the impact of your images by going beyond the standard thumbnails to include content rich material that informs your readers of the content of your article without giving it all away. The old saying that a picture is worth a thousand words is true. ...

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Link Building Tactics Part 2: 4 Important Techniques image

Link Building Tactics

Link Building Part 1 blog covered link building outreach, which is necessary to learn before approaching any of the other link building tactics, as they, too, require outreach. Link Building Part 2 consider four main tactics including: Guest Blogging Ego-Bait Broken Link Building Link Reclamation Below, we break down how to approach each tactic. Guest Blogging One effective way to build links is through guest blogging. This tactic involves you publishing your content on their blog. Step 1: Decide on what links you want to use. What page on your website do you want the guest blog to link back to? The homepage? Services? A contact form? Deciding which links you want your guest blog to link back to creates ...

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5 Great Services for Content Promotion image

content promotion

Has your engagement on your online content ever been much lower than expected? While this can be a very saddening moment in any content creator’s life, there is something that can be done to save you from that disappointment in the future. While you can promote your content yourself via social media or email, sometimes you just need to get beyond your own audience to have the most success. Content promotion could be just what you need. Content promotion services put your content on websites that have a wide audience and reach, which results in much more traffic for your site. The ultimate goal would be to make those random visitors regulars in order to build a bigger audience, but ...

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How Do You Compare to Your Digital Marketing Peers? [STATS] image

digital marketing

Adobe conducted a survey on digital marketers in 2016 to find out their priorities and challenges. The survey had some interesting finds. Digital marketing is becoming more advanced and widely adopted than ever. How do you stack up against your competition? Find out in the stats below. Digital Maturity Adobe had marketers rank their digital maturity in one of four categories: Advanced, Focused, Emergent, and Nonexistent. Their definitions are as follows: Advanced: Data mostly integrated, best practices generally followed, automation common, strong technical skills. Focused: Data and processes somewhat integrated, automation common, solid and expanding technical skills. Emergent: Basic data integration, some automation, growing technical capacity. Nonexistent: Limited data in silos, no automation, low technical capacity. Only 19% ranked themselves ...

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Make the Most Out of Your Email Marketing Strategy image

Email Marketing Strategy

Don’t be so quick to blame email marketing for your woes. It may not be email itself, but rather, how you send email. Email open-rates may be underwhelming, but email has a ROI of 3800%, higher than any other digital form of marketing. So clearly, email can be very successful. What’s important is what you do with it. Your first step is to identify who your audience is. Identify Your Target Audience In order for your campaigns to be successful, they need to be clearly targeted. Use these questions to identify who you are sending to: What is your ideal subscriber like? Think demographics. Are they male or female? How old are they? Are they married or single? Do they ...

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