by Hannah Wozniak | Jun 23, 2026 | B2B Marketing, Thought Leadership Marketing
I produce experiences for a living. I run WONU, an experiential marketing agency, which makes me an outsider to most of what fills a blog like this one. I’m not going to tell you how to run your paid funnel, model your attribution, or scale your lead gen....
by Lindsay Brown | Jan 7, 2026 | Artificial Intelligence, B2B Marketing
Most B2B sales cycles are long by nature. Complex products, multiple decision-makers, and significant budget considerations mean deals rarely close quickly. The average B2B sales cycle runs three to six months, and for enterprise deals, twelve months or longer...
by Lindsay Brown | Dec 2, 2025 | B2B Marketing, Holiday Marketing
In the fast-paced world of B2B marketing—where automation, digital funnels, and data analytics dominate—it’s easy to overlook the power of something as traditional as a holiday card. However, as inboxes become increasingly crowded and digital fatigue rises, printed...
by Lindsay Brown | Jun 18, 2025 | Artificial Intelligence, B2B Marketing
Imagine you’re in a boardroom with your marketing team, huddled around a slide titled “Campaign Timelines” that feels more like a stress test than a plan. You know every outreach needs to be hyper-personalized, but the manual legwork threatens to burn out your...
by Lindsay Brown | Sep 24, 2024 | B2B Marketing
From pens and mugs to the latest technology and eco-friendly items, promotional products have been a marketing mainstay, especially within the B2B world. But what makes these physical, tangible items so effective in relationship building and driving business?...
