5 Tips for Enhancing Association Recruitment image

Associations are always looking to increase their membership numbers. Over the past several years many associations have reported it has become harder and harder to attract and retain new members. Advancements in technology have made it easier for people to stay connected and younger generations have turned to social media fostering their skeptical attitude about the need and benefit of joining other venues. As a result, the beginning of 2019 is a good time for associations to consider their approach to marketing this year and for the future. Associations, like workplaces, are dealing with engaging Millennials, Baby Boomers, Gen Xers, etc. and need to understand their motivations and decision-making processes. In many respects, membership is a sales process; you’re looking to recruit professionals by initialing connecting with them and then ...
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